To be an effective leader, we need to make use of our most valued asset - our brain. As our understanding of neuroscience increases, we learn how scientific insights can be applied to develop and enhance leadership. Neuroscience for Leaders captures the most up-to-date and important findings in neuroscience and links these to the business world. This guide offers a simple framework to put these principles into practice to make better decisions, take the right actions and find faster solutions. Now in its second edition, the book presents a comprehensive approach to leading people and…mehr
To be an effective leader, we need to make use of our most valued asset - our brain. As our understanding of neuroscience increases, we learn how scientific insights can be applied to develop and enhance leadership. Neuroscience for Leaders captures the most up-to-date and important findings in neuroscience and links these to the business world. This guide offers a simple framework to put these principles into practice to make better decisions, take the right actions and find faster solutions. Now in its second edition, the book presents a comprehensive approach to leading people and organizations. The authors' 'Brain Adaptive Leadership' approach offers a step-by-step guide to enhancing the way leaders think, understanding and nurturing emotions, shaping automated brain responses and developing dynamic relationships. Examples, activities and practical suggestions are all designed to be clear and engaging. Neuroscience for Leaders is the essential guide for leaders who are ready to gain the business advantage scientifically.
Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He is the co-author of the books Neuroscience for Leaders: A Brain Adaptive Leadership Approach and Advanced Marketing Management: Principles, Skills and Tools, both published by Kogan Page. He spoke at TEDx University of Strathclyde for the urgent need for Brain-Based Communication, he is a certified NeuroMarketer, and he lectured at the NeuroMarketing Manager Program at Hamburg Media School. He is a highly sought-after speaker and consultant, teaching regularly in MBA and corporate programs around the world. Nikolaos Dimitriadis has studied more than 5,000 brains in 25 countries for marketing, leadership and HR purposes. He has worked with major brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, AstraZeneca, T-Mobile, DELL, Pierre Fabre, Coca-Cola, Banca Intesa Sanpaolo, Microsoft, CISCO, SAP, Unicredit, VMware, Emirates NBD, Raiffeisen Bank, Societe Generale and Credit Agricole USAID. He is the Head of Neuro Consulting Services at OptimalHRGroup, offering neuro-research, neuro-advisory and neuro-training services. In 2017 he co-founded and managed the applied neuroscience startup Trizma Neuro. Based in Serbia, he is also the Country Manager for Serbia for The University of Sheffield International Faculty, City College.
Inhaltsangabe
Chapter 00: Introduction The leadership enigma and the human brain; Section ONE: Pillar 1 thinking brain; Chapter 01: Powerful brain, powerful leader; Chapter 02: Clear mind, strong direction; Chapter 03: Higher performance, more followers; Chapter 04: Summary of pillar 1; Section TWO: Pillar 2 emotional brain; Chapter 05: More emotion, better decisions; Chapter 06: Right emotion, right action; Chapter 07: Summary of pillar 2; Section THREE: Pillar 3 brain automations; Chapter 08: Gut reaction, faster solution; Chapter 09: Summary of pillar 3; Section FOUR: Pillar 4 relational brain; Chapter 10: More connected, more successful; Chapter 11: Brain communication, better persuasion; Chapter 12: Summary of pillar 4; Chapter 13: Concluding remarks The future, the brain and the BAL approach
