Anthony Iaquinto, Stephen Spinelli

Never Bet the Farm

How Entrepreneurs Take Risks, Make Decisions -- And How You Can, Too

• Broschiertes Buch

Produktbeschreibung

In Never Bet the Farm, Anthony Iaquinto and Stephen Spinelli turn much of the so-called expert advice for entrepreneurs on its head. The authors--both highly successful entrepreneurs--refute the idea that there is an ideal entrepreneurial "type," and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event. If budding capitalists learn to prepare for the worst, they can better take advantage of good fortune, especially when luck and planning point to success. Outlining 15 key principles for every smart start-up, this book provides the antidote for unrealistic expectations and defeatism.

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Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 224
• Erscheinungstermin: 1. März 2006
• Englisch
• Abmessung: 229mm x 152mm x 13mm
• Gewicht: 270g
• ISBN-13: 9780787983666
• ISBN-10: 0787983667
• Artikelnr.: 20849355

Autorenporträt

Anthony L. Iaquinto received his Ph.D. from Columbia University and spent fifteen years as an educator and entrepreneur in Japan. He started three businesses, including a language school and two restaurants. In 2005 he was a visiting scholar at Arizona State University. Stephen Spinelli Jr. is cofounder of Jiffy Lube International. He is currently vice provost at Babson College and holds the John H. Muller Jr. Chair in Entrepreneurship. He is also director of the Arthur M. Blank Center for Entrepreneurship.

Inhaltsangabe

Introduction by Anthony L. Iaquinto.
Introduction by Stephen Spinelli.
PART ONE: DEVELOPING THE CORRECT FRAME OF MIND.
Principle #1. Entrepreneurship Is a Career.
Principle #2. Successful Entrepreneurs Are Just like You.
Principle #3. There Are No Secrets to Success.
Principle #4. Luck Is Part of the Equation.
Principle #5. Never Reach for a Gallon When You Only Need a Quart.
Principle #6. It Shouldn't Only Be About Money.
Principle #7. Embrace Fear, Never Reach for a Gallon When You Only Need a
Quart.
PART TWO: MAKING THE RIGHT DECISIONS.
Principle #8. Never Bet the Farm.
Principle #9. Don't Spend a Dollar When a Dime Will Do.
Principle #10. Always Tap a Bridge Before Crossing.
Principle #11. Only Fools Fly Without a Net.
Principle #12. Connect but Protect, Don't Spend a Dollar When a Dime Will
Do.
Principle #13 Buddy Up Principle.
Principle #14 Learn to Play the Gray Principle.
Principle #15 Plan a Timely Exit.
Final Words.
An Entrepreneur's Guidebook.
University Centers.
Selected Web Sites.
Selected Books.
References.
Index.