Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur.
Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
SCOTT GERBER is a serial entrepreneur, internationally syndicated business columnist, and founder of the Young Entrepreneur Council (YEC), an organization comprised of hundreds of the world's most successful young entrepreneurs that promotes entrepreneurship as a solution to youth unemployment. Scott has been widely recognized as the world's most-syndicated columnist on the subject of entrepreneurship. His columns appear regularly on Fortune, TIME, Inc., CNBC, The Atlantic, Mashable, and The Next Web. Follow him at @askgerber or visit NeverGetARealJob.com.
Inhaltsangabe
Acknowledgments xiii Foreword Michael Simmons xvii Introduction: Never Get a "Real" Job 1 Who Needs the 9-to-5? 4 I Know You 6 What You Can Expect to Get from This Book 7 All Aboard the Death to the "Real" Job Express! 8 Part One The Breakdown 11 Chapter 1 Everyone Poops. Yours Isn't Special 13 College: The Drunken Road to Easy Street 16 Dude, Where's My Dream Job? 17 Welcome to Your "Real" Job, Mr. Janitor 18 The Broken Promise 24 Chapter 2 No One Cares About You-Unless You Make Them Care 29 You are Not Special 32 Claiming to Be a Winner Does Not Make You One 33 You're Brilliant . . . So What? 34 Lifestyles of the Poor and Vain 34 Shut Up, Pinocchio 35 Put It on My Tab 36 Chapter 3 Darwin + Murphy = Reality 39 Your Business is Not the Exception to Any Rule 42 The Worst-Case Scenario is the Only Scenario 48 No One Will Invest in Your Idea 50 Part Two Building a Foundation 55 Chapter 4 Get Off Your Ass and Start Up! 57 Get Real with Your Finances 60 Those Who Reinvent the Wheel are Doomed to Be Run Over by It 65 What Do You Know, Anyway? 68 Keep It Simple, Stupid 71 The Bottomless Money Pit 74 Can Your SWOT Team Do CPR? 77 Chapter 5 Business Plans Suck 81 Toss the Old-School Business Plan 84 The One-Paragraph Start-Up Plan 90 Chapter 6 To Partner or Not to Partner 99 The Worst Partners for Your Start-Up 102 Don't Consider Letting Worthless Flaky People Try Out 105 Never Jump Right In: The Water's Not Fine 110 Part Three From the Ground Up 113 Chapter 7 Act Like a Start-Up, Stupid 115 Surviving a "Real" Day in the Life 117 Get Your Head in the Game, Chump 123 Design Your Entrepreneurial Life 128 "Mind" Your Business 136 Chapter 8 Shoestrapping (Because the Boot is Too Damn Expensive) 145 Fake It 'Til You Make It 147 The Only Team Your Money Can Buy 155 Do What Makes Cents 164 Cash Flow or Die! 166 Chapter 9 Those Phones Won't Ring Themselves: The 15 Principles of a Power Seller 173 Come Out! Come Out! Wherever You Are! 175 Sell Like There's No Tomorrow-Or There Won't Be 179 Chapter 10 Facebook Isn't a Marketing Strategy 203 Message before Platform 205 Think Guerrilla, Not Godzilla 220 Conclusion 237 Index 241
Acknowledgments xiii Foreword Michael Simmons xvii Introduction: Never Get a "Real" Job 1 Who Needs the 9-to-5? 4 I Know You 6 What You Can Expect to Get from This Book 7 All Aboard the Death to the "Real" Job Express! 8 Part One The Breakdown 11 Chapter 1 Everyone Poops. Yours Isn't Special 13 College: The Drunken Road to Easy Street 16 Dude, Where's My Dream Job? 17 Welcome to Your "Real" Job, Mr. Janitor 18 The Broken Promise 24 Chapter 2 No One Cares About You-Unless You Make Them Care 29 You are Not Special 32 Claiming to Be a Winner Does Not Make You One 33 You're Brilliant . . . So What? 34 Lifestyles of the Poor and Vain 34 Shut Up, Pinocchio 35 Put It on My Tab 36 Chapter 3 Darwin + Murphy = Reality 39 Your Business is Not the Exception to Any Rule 42 The Worst-Case Scenario is the Only Scenario 48 No One Will Invest in Your Idea 50 Part Two Building a Foundation 55 Chapter 4 Get Off Your Ass and Start Up! 57 Get Real with Your Finances 60 Those Who Reinvent the Wheel are Doomed to Be Run Over by It 65 What Do You Know, Anyway? 68 Keep It Simple, Stupid 71 The Bottomless Money Pit 74 Can Your SWOT Team Do CPR? 77 Chapter 5 Business Plans Suck 81 Toss the Old-School Business Plan 84 The One-Paragraph Start-Up Plan 90 Chapter 6 To Partner or Not to Partner 99 The Worst Partners for Your Start-Up 102 Don't Consider Letting Worthless Flaky People Try Out 105 Never Jump Right In: The Water's Not Fine 110 Part Three From the Ground Up 113 Chapter 7 Act Like a Start-Up, Stupid 115 Surviving a "Real" Day in the Life 117 Get Your Head in the Game, Chump 123 Design Your Entrepreneurial Life 128 "Mind" Your Business 136 Chapter 8 Shoestrapping (Because the Boot is Too Damn Expensive) 145 Fake It 'Til You Make It 147 The Only Team Your Money Can Buy 155 Do What Makes Cents 164 Cash Flow or Die! 166 Chapter 9 Those Phones Won't Ring Themselves: The 15 Principles of a Power Seller 173 Come Out! Come Out! Wherever You Are! 175 Sell Like There's No Tomorrow-Or There Won't Be 179 Chapter 10 Facebook Isn't a Marketing Strategy 203 Message before Platform 205 Think Guerrilla, Not Godzilla 220 Conclusion 237 Index 241
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
