Ed Goodman, Ann Hawkins

New Business: Next Steps

The all-in-one guide to managing, marketing and growing your small business

• Broschiertes Buch

Produktbeschreibung

'Refreshingly clear. Answers all those questions that entrepreneurs keep asking.' Robert Craven, author, Bright Marketing and Kick-Start Your Business So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business. Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes: · Easy-to-apply strategies for business success · Insightful case studies from businesses that survived the first five years · Helpful exercises and action plans · Valuable templates for you to use This is your one-stop shop for everything you need to manage, grow and succeed with your new business. 'Full of very valuable information. This is not theory - but live action in print. Highly recommended.' Professor Alan Barrell, Judge Business School, University of Cambridge

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Produktdetails

• Verlag: Pearson Education Limited
• Seitenzahl: 224
• Erscheinungstermin: 8. Januar 2015
• Englisch
• Abmessung: 236mm x 158mm x 16mm
• Gewicht: 434g
• ISBN-13: 9781292017662
• ISBN-10: 129201766X
• Artikelnr.: 41151532

Autorenporträt

Ed Goodman is a business start up mentor and has worked with over 10,000 start ups to successfully build their knowledge and experiences of financial management, social media, networking and more.   Ann Hawkins is a business start up consultant and guides business owners through critical periods of growth, especially those dealing with change in employment practices and technology. She founded The Inspired Group in 2005, a peer group learning experience.

Inhaltsangabe

1 Managing the business
2 Managing growth
3 Managing finances
4 Managing social media
5 Managing technology
6 Managing marketing
7 Managing sales
8 Managing customers
9 Managing people
10 Managing your exit