Professor Gomes Filipe's book, offers a breakthrough in the field of the Hitchcock studies, where traditional academic theories seem to have exhausted their capabilities. Hitchcock's unique understanding of the role of emotions to control the audiences, together with the fact that the study of consciousness is now gaining in popularity in neuroscience labs around the world, are among the factors that give a new momentum and impact to his approach. Indeed, the rich grid of new concepts he selected allows for a highly cogent and surprising close reading and interpretation of three Hitchcock's masterpieces: feature films "Shadow of a Doubt", "Vertigo" and "Psycho".