The New Day Co-Op is a fictional criminal organization on the HBO drama television series The Wire . The New Day Co-Op, commonly referred to as the Co-Op, is a democratic alliance of drug dealers formed in the interests of promoting business and reducing violence. There are at least a dozen members of the Co-Op, many of whom have not been named on screen. Their attempts to reform drug dealing in Baltimore have often failed but the organization has persisted through several changes in leadership.