Charles R. Taylor (ed.)

Gebundenes Buch

New Directions in International Advertising Research

Beschreibung

Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions.

Produktdetails

• Verlag: Jai Press Inc.
• Seitenzahl: 296
• Erscheinungstermin: 26. September 2002
• Englisch
• Abmessung: 240mm x 161mm x 21mm
• Gewicht: 611g
• ISBN-13: 9780762309504
• ISBN-10: 0762309504
• Artikelnr.: 22376634