New Directions in the Analysis of Multimodal Discourse

Herausgeber: Royce, Terry D; Bowcher, Wendy

• Broschiertes Buch

Produktbeschreibung

Drawing predominantly on the theoretical approaches of systemic functional linguistics, scholars from the Americas, Europe, Asia, and Australia offer a range of perspectives on multi-modal discourse analysis, emphasizing ways in which the different modes interact inter-semiotically. After some discussion of theory, they look at such areas as writin

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This book offers groundbreaking insights into exploring and accounting for the various facets of multimodality. It illustrates and tackles theoretical issues related to multimodal text analysis. The book focuses on important research areas: writing and graphology, genre, and ideology.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 416
• Erscheinungstermin: 1. November 2014
• Englisch
• Abmessung: 228mm x 151mm x 25mm
• Gewicht: 570g
• ISBN-13: 9781138839342
• ISBN-10: 1138839345
• Artikelnr.: 41375114

Autorenporträt

Terry D. Royce, Wendy Bowcher

Inhaltsangabe

1. The Multimodal Page: A Systematic Functional Exploration 2.
Intersemiotic Complementarity: A Framework for Multimodal Discourse
Analysis 3. Writing, Graphology, and Visual Semiosis 4. Mapping the
Multimodal Genres of Traditional and Electronic Newspapers 5. The Role of
Multimodal Concordances in Multimodal Corpus Linguistics 6. The Visual
Semantics Stratum: Making Meaning in Sequential Images 7. Materializing
Reconciliation: Negotiating Difference in a Transcolonial Exhibition 8. A
Multimodal Analysis of Good Guys and Bad Guys 9. Multimodal Scientific
Representations Across Languages and Cultures 10. Japanese Semiotic
Vernaculars in ESP Multiliteracies Projects 11. Multiliteracies and
Multimodal Text Analysis in Classroom Work With Children's Literature 12.
Multimodal Communicative Competence in Second Language Contexts