New forms of marketing: the solution for startups? - Picquet, Marjorie
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In recent years, the Internet bubble and the economic crisis have in some ways upset the established order. Companies have been confronted with impressive changes in the organizational context and the arrival of new technological processes. These changes lead to a greater interest in the concepts of innovation. These concepts are constantly being exploited by startups. Moreover, organizations are led to exploit new forms of communication and to transmit their messages on new media. The web is now an essential place to communicate. The 2.0 generations have shaken up the strategies of brands.…mehr

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Produktbeschreibung
In recent years, the Internet bubble and the economic crisis have in some ways upset the established order. Companies have been confronted with impressive changes in the organizational context and the arrival of new technological processes. These changes lead to a greater interest in the concepts of innovation. These concepts are constantly being exploited by startups. Moreover, organizations are led to exploit new forms of communication and to transmit their messages on new media. The web is now an essential place to communicate. The 2.0 generations have shaken up the strategies of brands. Social networks have appeared and have given credibility to zero cost marketing. As for the consumer, he changes his way of consuming.
Autorenporträt
Passionate about new means of communication and entrepreneurship, and after a conclusive experience within a young innovative company, I decided to finalize my university project with the writing of a research paper on new marketing forms and startups.