New infotainment Technologies in the Home

Demand-side Perspectives
Herausgeber: Dholakia, Ruby Roy; Dholakia, Nikhilesh; Mundorf, Norbert

• Gebundenes Buch

Produktbeschreibung

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 300
• Erscheinungstermin: 1. März 1996
• Englisch
• Abmessung: 237mm x 162mm x 24mm
• Gewicht: 658g
• ISBN-13: 9780805816266
• ISBN-10: 0805816267
• Artikelnr.: 22048908

Autorenporträt

Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia

Inhaltsangabe

Contents: Preface. R.R. Dholakia
N. Mundorf
N. Dholakia
Bringing Infotainment Home: Challenge & Choices. Part I: Managerial Perspectives.M. Samuelsson
Market Opportunities and Pitfalls for New Infotainment Technology in the Home. J. Carey
M. Elton
Forecasting Demand for New Consumer Services: Challenges and Alternatives. P.M. Orme
Developing Strategies for Broadband Services. R.R. Dholakia
Taking Movies-on-Demand to Market. Part II: User Perspectives.J. Bryant
C. Love
Entertainment as the Driver of New Information Technology. G.W. Cermak
An Approach to Mapping Entertainment Alternatives. C.F. Kaufman
P.M. Lane
Time and Technology: The Growing Nexus. N. Mundorf
S. Westin
Adoption of Information Technology: Contributing Factors. A.F. Firat
Literacy in the Age of New Information Technologies. Part III: Policy Perspectives.J.J. Malachowski
Telecommunications Policy and Economic Development: A Regulatory Perspective. W.H. Dutton
Electronic Service Delivery in the Public Sector: Lessons From Innovations in the United States. C. Steinfield
Creating an Electronic Information Services Marketplace in the United States. J.C. Thomas
The Long-Term Social Implications of New Information Technology.