One of the greatest contributions that Japan made to the world is "Just in Time (JIT)". JIT is a production system that enables provision of what customers desire when they desire it. To be successful in the future a global marketer must develop an excellent management technology for manufacturing in the 21st century, the author has created the "New Manufacturing Theory: Surpassing JIT." Specifically, the author introduces and demonstrates the "Progress of automobile product design, product planning and production, and marketing for business and sales" through the actual applications of NJ-DMM, NJ-PMM and NJ-MMM. Furthermore, as the "Future directions of NMT strategy," the author discusses and demonstrates the "Progress to the new domain of NMT through the actual applications by innovating manufacturing and non-manufacturing.