William Boddy

New Media and Popular Imagination

Launching Radio, Television, and Digital Media in the United States

• Gebundenes Buch

Produktbeschreibung

New Media and Popular Imagination places the current technological upheaval in audio-visual culture in the context of previous periods of twentieth-century media innovation. Examining popular and industry responses to the introduction of radio, television, and digital media into the home, the book underscores the continuities and disjunctions in the ways in which electronic media have been anticipated, promoted, and resisted in twentieth-century America.

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Produktdetails

• Verlag: Hurst & Co.
• Seitenzahl: 192
• Erscheinungstermin: 16. September 2004
• Englisch
• Abmessung: 234mm x 164mm x 16mm
• Gewicht: 417g
• ISBN-13: 9780198711469
• ISBN-10: 0198711468
• Artikelnr.: 21195213

Autorenporträt

WILLIAM BODDY, Professor in the Department of Communication Studies, Baruch College, City University of New York

Inhaltsangabe

* Introduction
* 1.: Cinema and Wireless in Turn of the Century Imagination
* 2.: The Wireless Nation: Defining Radio as a Domestic Technology
* 3.: The Amateur, the Housewife, and the Salesroom Floor: The
Hesitations of Postwar US TV
* 4.: US Television Abroad: 1960 - 1990
* 5.: 'Mission number one is to kill TV': Remaking Domestic Television
Apparatus in the 1990s
* 6.: Weather Porn and the Battle for Eyeballs: The Transition to
Digital Broadcasting in the US and UK
* 7.: Redefining the Home Screen: The Case of the Digital Video
Recorder
* 8.: Marketers Strike Back: Virtual Advertising
* 9.: 'How God Watches Television': Early Responses to Digital TV
* 10.: High Tech in a Falling Market: Interactivity and Advertising
Form in Contemporary US TV
* 11.: 'Too easy, too cheap, and too fast too control': Intellectual
Property Battles in Digital TV
* Select Bibliography