New Media in Corporate Communications - Cady, Mic
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New media offers unprecedented opportunities to improve (and possibly revolutionise) communications for all. This practical Report provides you with an overview of new media and its role in corporate communications. The Report suggests strategies and methodologies that will work for both external and internal communications. Whether you are planning to revamp or start up a company Intranet, or re-launch a corporate web site targeted at a worldwide and public audience. It gives a broad understanding of new media applications and discusses the strategic, management and publishing issues…mehr

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Produktbeschreibung
New media offers unprecedented opportunities to improve (and possibly revolutionise) communications for all. This practical Report provides you with an overview of new media and its role in corporate communications. The Report suggests strategies and methodologies that will work for both external and internal communications. Whether you are planning to revamp or start up a company Intranet, or re-launch a corporate web site targeted at a worldwide and public audience. It gives a broad understanding of new media applications and discusses the strategic, management and publishing issues involved. Practical advice and guidance are also given on addressing a variety of audiences via new media technologies. The opportunities, costs, implications and pitfalls that await the unwary are given in an easy to use format.
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Autorenporträt
Mic Cady is New Media Publishing Consultant at Pira International, leading independent centre for research, consultancy, training and information services for the publishing industry. Mic has previously been part of the creative management teams at Dorling Kindersley Multimedia and at the Automobile Association, and for two years was Media Industry Adviser at the University of Plymouth, where he worked with a wide range of companies on their digital strategies.