New Normal, Radical Shift - Bettridge, Neela; Whiteley, Philip
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New Normal, Radical Shift shows how ethical businesses can be commercially successful while both enhancing working lives and protecting the environment. Neela Bettridge and Philip Whiteley critique business practices that have failed and challenge wider economic and political beliefs, including those of anti-business campaigners. The authors maintain that the right messages about good practice struggle to be heard, not because of indifference or inertia, but because dysfunctional philosophies are still supported, not only within business and business schools, but also within political circles…mehr

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Produktbeschreibung
New Normal, Radical Shift shows how ethical businesses can be commercially successful while both enhancing working lives and protecting the environment. Neela Bettridge and Philip Whiteley critique business practices that have failed and challenge wider economic and political beliefs, including those of anti-business campaigners. The authors maintain that the right messages about good practice struggle to be heard, not because of indifference or inertia, but because dysfunctional philosophies are still supported, not only within business and business schools, but also within political circles and by trade unions, NGOs and others campaigning for workers' rights. This book argues that a mistaken assumption - that employees' interests always conflict with those of managers and business owners - constitutes a remaining blind spot and highlights the need to end the turf wars between left and right and to look forensically at the requirements of a modern economy and society.
Autorenporträt
Neela Bettridge, a founding partner of Article 13 Group, is an executive coach and mentor and a skilled practitioner in the field of governance and responsible business. She has a business degree and qualifications in environmental law and coaching. Neela's career started at Saatchi & Saatchi, implementing marketing and communications strategies for BA, BP, Galileo and Gillette. She has also worked with the development charity Action Aid, and as CEO of an environmental charity. Neela's current clients range from government departments to FTSE 100 companies. www.article13.com. Philip Whiteley is an author and journalist, specialising in the working environment and business performance. His book 'Meet the New Boss' was shortlisted for the 2010/2011 Chartered Management Institute-British Library Management Book of the Year Awards. Philip has written or co-written eight books. He is a member of the Society of Authors, and a Subject Matter Expert for the Chartered Management Institute.