Sameer Kumar, Promma Phrommathed

New Product Development

An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions

• Gebundenes Buch

Produktbeschreibung

This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.

Produktdetails

• Verlag: Springer, Berlin
• 2005
• Seitenzahl: 212
• Erscheinungstermin: 27. Januar 2005
• Englisch
• Abmessung: 257mm x 170mm x 17mm
• Gewicht: 552g
• ISBN-13: 9780387232713
• ISBN-10: 0387232710
• Artikelnr.: 13921706

Autorenporträt

Sameer Kumar, University of St. Thomas, Minneapolis, MN, USA / Promma Phrommathed, University of St. Thomas, Minneapolis, MN, USA

Inhaltsangabe

Introduction.- Basic conceptual model.- Research methodology.- Research analyses and findings.- Conclusions and recommendations.- Appendix.- Notes.- References.- Index.

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Basic Conceptual Model.- Research Methodology.- Results and Analyses.- Findings.- Conclusions and Ramifications.