New Rhetoric, The - Perelman, Chaim; Olbrechts-Tyteca, L.
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The New Rhetoric is founded on the idea that since ""argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced"", says Chaà m Perelman and L. Olbrechts-Tyteca. They rely for their theory of argumentation on the twin concepts of universal and particular audiences.

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The New Rhetoric is founded on the idea that since ""argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced"", says Chaà m Perelman and L. Olbrechts-Tyteca. They rely for their theory of argumentation on the twin concepts of universal and particular audiences.
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Autorenporträt
Chaïm Perelman (1912-1984), a Polish-born philosopher of law, studied, taught, and lived most of his life in Brussels. He became the youngest full professor in the history of the Université Libre de Bruxelles, where he remained for the rest of his career. He was among the most important argumentation theorists of the twentieth century. The New Rhetoric: A Treatise on Argumentation, written with Lucie Olbrechts-Tyteca in 1958, and translated into English by John Wilkinson and Purcell Weaver in 1969, is his chief work. He is also the author of The Realm of Rhetoric (University of Notre Dame Press, 1982). L.Olbrechts-Tyteca (1899-1987) was a Belgian academic and longtime co-worker of Chaïm Perelman. She volunteered in 1948 to support Perelman's work and developed several aspects of the New Rhetoric independently in later years.