They are everywhere: from toys to fashion wear, character designs are so ubiquitous they are now a new species among us. New Species: Contemporary Character Design Made In Asia presents 22 of Asia's contemporary character designers whose works have won over many in Asia. Hailing from countries as disparate as Japan, Hong Kong, Indonesia and Singapore, the designers share their thoughts on the phenomenon through insightful interviews that reveal how they work from inspiration to creations. The book also features fascinating interviews with the characters themselves, revealing their charismatic personalities, the chief factor behind their cult status. Colourful spreads of photos and artwork demonstrate how these creations have so successfully leapt off the computer screen and paper to spawn toys, accessories and other merchandise.