New Venture Management - Kuratko, Donald F.; Hornsby, Jeffrey S.
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This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuingto marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs.

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Produktbeschreibung
This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuingto marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs.
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