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NEW YORK FOLKS narrates the saga of Sure-Lite Brands Corporation, a producer of matches founded in 1893 by Hiram Ryder, a blacksmith's apprentice. Sure-Lite evolves, after a public offering in 1965, into a Fortune 200 NYSE listed corporation with CARSON'S a high growth retailer in the Home Center industry developing into Sure-Lite's principal business. A major power struggle erupts between the Ryder brothers for control of the company. Their struggle attracts predators, ambitious operating executives, slippery investment bankers, and corporate knaves, along with easy and hard ladies sporting high heels and sharp elbows. The narrative is brim with board of directors meeting conflicts, and self minded men and women who occasionally find themselves in foreign bedrooms. They are New York folks.