Newberg has experienced significant growth in the last century, with a notable uptick in the 1990s. This growth can largely be attributed to increased employment and education opportunities. George Fox University along with ADEC and the ever-expanding wine industry have significantly contributed to Newberg's growth. For much of the 20th century, Newberg was removed from urban life and was simply a place people stopped on their way to the coast. Today, it is a thriving community in the heart of Oregon wine country. Manufacturing advancements in the dental industry were pioneered by the Austin family and their ADEC business. Additionally, as Newberg wines gained worldwide recognition, people began moving to the region to plant their own vineyards. The tourism industry throughout the Willamette Valley grown largely because people come to taste world class wines. Additionally, George Fox University continues to offer a top-notch education and has seen continual enrollment growth since the 1990s.