Komathi Kolandai-Matchett

News Media Communication of Sustainability and the Environment:

An Exploration of Approaches to Improvement

• Broschiertes Buch

Produktbeschreibung

News media coverage of sustainability and
environmental issues is often regarded as informal
education necessary for gaining public support
towards related actions. However, most media content
and effect studies on this topic have identified
many inadequacies and problems. Moving forward, this
book focuses on three improvement approaches that
could be instrumental in advancing related news
media communication: the educational approach, the
media social responsibility approach, and the
message framing approach. Those interested in
mediated communication as a method for encouraging
social change for sustainability, including
environmental and social interest groups,
universities, media education and training
providers, government agencies, journalists, media
organisations, and researchers in this field, should
find this book useful. It provides a thorough
inspection of the improvement approaches by
detailing the methods used to evaluate their
effectiveness and identifying the interconnected
network of other influencing factors that are likely
to determine their success thus providing a clear
perspective of their viability in the real world.

Produktdetails

• Verlag: VDM Verlag Dr. Müller
• Seitenzahl: 600
• Englisch
• Abmessung: 220mm x 150mm x 31mm
• Gewicht: 782g
• ISBN-13: 9783639162660
• ISBN-10: 3639162668
• Artikelnr.: 26557517

Autorenporträt

holds a MSc in Environmental Science from Lund University and a
PhD in Mass Communication from University of Canterbury, where
she guest-lectured on this book s topic. She previously engaged
in environmental education and training with the World Wide Fund
for Nature, and social development and policy advocacy with the
Pesticide Action Network.