Grant Hunter, Jon Burkhart

Newsjacking

• Gebundenes Buch

Produktbeschreibung

From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestlé, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.

Produktdetails

• Verlag: Thames & Hudson / Thames and Hudson Ltd
• Seitenzahl: 216
• Erscheinungstermin: 15. Mai 2013
• Englisch
• Abmessung: 284mm x 222mm x 30mm
• Gewicht: 1342g
• ISBN-13: 9780500516720
• ISBN-10: 0500516723
• Artikelnr.: 36752839

Autorenporträt

Grant Hunter is a regional creative director for iris Worldwide.

Inhaltsangabe

Introduction; Catch the Wave; Adopt an Editorial Mindset; Plan your Spontaneity; Keep It Fresh; Create your own Event; Be Genuine & Relevant; Create a Platform; Urgent Genius Experiments; Final Thoughts; The 13 UG Challenges; How to be an Urgent Genius; Urgent Genius is...; Go Forth and Make

Rezensionen

'It covers all aspects of topicality, rapid response and real-time marketing' - Campaign Brief UK