Newspaper Advertisement to Enhance Creative and Productive Skills - Padmanabhan, Jayakumar; Rajagopal, Manivannan
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Language and imagination have become a primary text for English Language and Linguistics courses. Language creativity has historically been seen as the preservation of institutionalized discourses such as literature and advertisement, as well as individual talented minds. Advertisements motivate the learning process, grasp the attention and stimulate the creative power and imagination of students in the classrooms. It increases healthy rapport between the experts and the learners. This book presents how advertisements make an impact on creative and productive skills. An idea begins with a…mehr

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Produktbeschreibung
Language and imagination have become a primary text for English Language and Linguistics courses. Language creativity has historically been seen as the preservation of institutionalized discourses such as literature and advertisement, as well as individual talented minds. Advertisements motivate the learning process, grasp the attention and stimulate the creative power and imagination of students in the classrooms. It increases healthy rapport between the experts and the learners. This book presents how advertisements make an impact on creative and productive skills. An idea begins with a thought Creativity begins with a dot. ¿Nothing is to be spoken before I have been heardNothing is to be read before it has been heardNothing is to be written before it has been read¿ - Widdowson
Autorenporträt
Herr Jayakumar Padmanabhan ist in Lehre und Forschung tätig. Er interessiert sich für Literatur, Sprache und Linguistik und ist seit einem Jahrzehnt in diesen Bereichen tätig. Außerdem hat er Vorträge gehalten, Fachzeitschriften veröffentlicht und eine Android-Anwendung für englische Grammatik entwickelt. Derzeit ist er wissenschaftlicher Mitarbeiter im Bereich des englischen Sprachunterrichts.