Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .
Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Deborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director at Citi Research. She is a frequent keynote speaker and sits on the advisory board of the World Retail Congress. Deborah was recognised as a Top Retail Influencer of 2022 by RETHINK Retail. Renee Hartmann is the founder of consulting firm CLA. Based in Lisbon, Portugal she has over 20 years experience in retail, innovation and global expansion, co-founding several companies including C2 Global.
Inhaltsangabe
Chapter 00: Introduction The changing nature of today's consumer; Section ONE: Reaching consumers in new ways; Chapter 01: Unlocking the metaverse; Chapter 02: Livestreaming; Chapter 03: New channels Instant commerce; Chapter 04: Connecting with Gen Z and Gen Alpha using their language; Chapter 05: Creating compelling content to drive commerce; Section TWO: Monetizing consumers with innovative models; Chapter 06: Creating retail media to monetize consumer traffic; Chapter 07: To NFT or not?; Chapter 08: Bringing blockchain to retail; Chapter 09: Unique collaborations and crossovers to drive energy and sales; Chapter 10: Monetizing retail data while maintaining customer trust; Chapter 11: Embracing Artificial Intelligence (AI) for retail optimization; Section THREE: What's ahead? The future outlook for retail; Chapter 12: What's ahead?; Chapter 13: Creating your roadmap
Chapter 00: Introduction The changing nature of today's consumer; Section ONE: Reaching consumers in new ways; Chapter 01: Unlocking the metaverse; Chapter 02: Livestreaming; Chapter 03: New channels Instant commerce; Chapter 04: Connecting with Gen Z and Gen Alpha using their language; Chapter 05: Creating compelling content to drive commerce; Section TWO: Monetizing consumers with innovative models; Chapter 06: Creating retail media to monetize consumer traffic; Chapter 07: To NFT or not?; Chapter 08: Bringing blockchain to retail; Chapter 09: Unique collaborations and crossovers to drive energy and sales; Chapter 10: Monetizing retail data while maintaining customer trust; Chapter 11: Embracing Artificial Intelligence (AI) for retail optimization; Section THREE: What's ahead? The future outlook for retail; Chapter 12: What's ahead?; Chapter 13: Creating your roadmap
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