Jonathan Doh is the Herbert G. Rammrath Chair in International Business, founding Director of the Center for Global Leadership, and Associate Professor of Management at the Villanova School of Business.
Inhaltsangabe
Acknowledgements List of tables List of figures Preface Part I. Understanding NGOs: 1. Classifying NGOs: definitions, typologies and networks 2. The emergence of NGOs in the context of business-government - societal relationships 3. The emergence of NGOs in the context of ethical and institutional complexity Case illustration: genetically modified organisms, social movements and NGOs Case illustration: protecting the people: environmental NGOs and TXU energy Part II. NGO Advocacy Campaigns: 4. NGO campaigns against corporations and (de-) legitimacy 5. How do they do it? Understanding the power and influence of radical advocacy NGOs 6. NGO campaign types and company responses Case illustration: PETA and KFC Case illustration: Coca-Cola in India Part III. NGO-Corporate Engagement: 7. Corporate-NGO engagements: from conflict to collaboration 8. Globalization, multinationals and NGOs: the next wave Case illustration: conflict diamonds Case illustration: Unilever in Indonesia Case illustration: microfinance and poverty reduction Part IV. The Future of Corporate-NGO Relations: 9. The future of corporate-NGO relations Index.
Acknowledgements List of tables List of figures Preface Part I. Understanding NGOs: 1. Classifying NGOs: definitions, typologies and networks 2. The emergence of NGOs in the context of business-government - societal relationships 3. The emergence of NGOs in the context of ethical and institutional complexity Case illustration: genetically modified organisms, social movements and NGOs Case illustration: protecting the people: environmental NGOs and TXU energy Part II. NGO Advocacy Campaigns: 4. NGO campaigns against corporations and (de-) legitimacy 5. How do they do it? Understanding the power and influence of radical advocacy NGOs 6. NGO campaign types and company responses Case illustration: PETA and KFC Case illustration: Coca-Cola in India Part III. NGO-Corporate Engagement: 7. Corporate-NGO engagements: from conflict to collaboration 8. Globalization, multinationals and NGOs: the next wave Case illustration: conflict diamonds Case illustration: Unilever in Indonesia Case illustration: microfinance and poverty reduction Part IV. The Future of Corporate-NGO Relations: 9. The future of corporate-NGO relations Index.
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