High Quality Content by WIKIPEDIA articles! Ninja Tune is a London-based independent record label started in 1990 by DJs Matt Black and Jonathan More, better known as Coldcut, with a strong leaning towards electronic, alternative hip hop, instrumental hip hop, nu jazz, drum and bass, and chillout music. The label has developed a number of DJs, producers, and live acts. Ninja Tune's sister imprints, Ntone (now defunct) and Big Dada, specialise in experimental electronic music and hip-hop, respectively. The label has a satellite office in Montreal, Quebec, owned and managed by Jeff Waye.