Dan Kennedy Takes Business Owners from Recession Warriors to New Economy Entrepreneurs Dan Kennedy's original No B.S. Business Success and No B.S. Sales Success books earned a collaborative nod of approval from thousands of entrepreneurs and small business owners. Now, as those same entrepreneurs are faced with a crashing economy and a fickle market, Kennedy once again comes to their rescue, inviting them to push past today's upsets and start moving forward into The New Economy. Uncovering new opportunities, revealing new requirements, and restoring time-honored business principles, the…mehr
Dan Kennedy Takes Business Owners from Recession Warriors to New Economy Entrepreneurs Dan Kennedy's original No B.S. Business Success and No B.S. Sales Success books earned a collaborative nod of approval from thousands of entrepreneurs and small business owners. Now, as those same entrepreneurs are faced with a crashing economy and a fickle market, Kennedy once again comes to their rescue, inviting them to push past today's upsets and start moving forward into The New Economy. Uncovering new opportunities, revealing new requirements, and restoring time-honored business principles, the famously frank Kennedy once again steers entrepreneurs in the right direction-toward success. These are the first books to identify and address The New Economy specific to entrepreneurs and sales professionals.Dan Kennedy is at it again -with a brand new purpose: to help sales professionals become a part of the elite few who will stick around and succeed in The New Economy.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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FOREWORD INTRODUCTION PART 1 FIFTEEN NO B.S. STRATEGIES FOREXCEPTIONAL SUCCESS IN SALES,PERSUASION, AND NEGOTIATIONS Chapter #1STRATEGY #1: IMMUNITY TO THE WORD"NO" Chapter #2 STRATEGY #2: THE POSITIVE POWER OF NEGATIVE PREPARATION Chapter #3STRATEGY #3: USE LISTENING TO INFLUENCE PEOPLE Chapter #4STRATEGY #4: AVOID CONTAMINATION Chapter #5STRATEGY #5: THE PROCESS OF PERSONAL PACKAGING Chapter #6STRATEGY #6: REMEMBERING WHY YOU'RE THERE Chapter #7STRATEGY #7: DO EXPECTATIONS GOVERN RESULTS? Chapter #8STRATEGY #8: PROOF: THE MOST IMPORTANT TOOL FOR EXCEPTINONAL SUCCESS IN SELLING Chapter #9STRATEGY #9: FRED HERMAN'S K.I.S.S. PRINCIPLE Chapter #10STRATEGY #10: SELL MONEY AT A DISCOUNT Chapter #11STRATEGY #11: ALWAYS COMPARE APPLES TO ORANGES Chapter #12STRATEGY #12: IN SEARCH OF THE FREE LUNCH Chapter #13STRATEGY #13: THE MAGIC OF MYSTIQUE Chapter #14STRATEGY #14: I'D RATHER BE DUMB ANDPERSISTENT THAN SMART AND IMPATIENT Chapter #15STRATEGY #15: LONG DISTANCE IS NOWHERE NEAR AS GOOD AS BEING THERE PART 2HOW TO STOP PROSPECTINGONCE AND FOR ALL Chapter #16POSITINING, NOT PROSPECTING Chapter #17HOW TO USE "LEAD GENERATION ADVERTISING" TO ATTRACT HIGHLY QUALIFIED PROSPECTS PART 3A NO B.S. START-TO-FINISHSTRUCTURE FOR THE SALE Chapter #18THE SIX STEPS OF THE NO B.S. SALES PROCESS PART 4DUMB AND DUMBERThings That SabotageSales Success Chapter 19B.S. THAT SALES MANAGERS SHOVEL ONTO SALESPEOPLE Chapter 206 DUMBEST THINGS SALESPEOPLE DO TO SABOTAGE THEMSELVES PART 5MY BIGGEST SECRET TO EXCEPTIONALRESULTS IN SELLING: TAKEAWAY SELLING Chapter #21THE AWSOME POWER OF TAKEAWAY SELLING Chapter 22A FINAL WORD FROM THE AUTHOR BONUS BOOK: HOW TO READ ANYONE'S MIND REFERENCES SECTION
FOREWORD INTRODUCTION PART 1 FIFTEEN NO B.S. STRATEGIES FOREXCEPTIONAL SUCCESS IN SALES,PERSUASION, AND NEGOTIATIONS Chapter #1STRATEGY #1: IMMUNITY TO THE WORD"NO" Chapter #2 STRATEGY #2: THE POSITIVE POWER OF NEGATIVE PREPARATION Chapter #3STRATEGY #3: USE LISTENING TO INFLUENCE PEOPLE Chapter #4STRATEGY #4: AVOID CONTAMINATION Chapter #5STRATEGY #5: THE PROCESS OF PERSONAL PACKAGING Chapter #6STRATEGY #6: REMEMBERING WHY YOU'RE THERE Chapter #7STRATEGY #7: DO EXPECTATIONS GOVERN RESULTS? Chapter #8STRATEGY #8: PROOF: THE MOST IMPORTANT TOOL FOR EXCEPTINONAL SUCCESS IN SELLING Chapter #9STRATEGY #9: FRED HERMAN'S K.I.S.S. PRINCIPLE Chapter #10STRATEGY #10: SELL MONEY AT A DISCOUNT Chapter #11STRATEGY #11: ALWAYS COMPARE APPLES TO ORANGES Chapter #12STRATEGY #12: IN SEARCH OF THE FREE LUNCH Chapter #13STRATEGY #13: THE MAGIC OF MYSTIQUE Chapter #14STRATEGY #14: I'D RATHER BE DUMB ANDPERSISTENT THAN SMART AND IMPATIENT Chapter #15STRATEGY #15: LONG DISTANCE IS NOWHERE NEAR AS GOOD AS BEING THERE PART 2HOW TO STOP PROSPECTINGONCE AND FOR ALL Chapter #16POSITINING, NOT PROSPECTING Chapter #17HOW TO USE "LEAD GENERATION ADVERTISING" TO ATTRACT HIGHLY QUALIFIED PROSPECTS PART 3A NO B.S. START-TO-FINISHSTRUCTURE FOR THE SALE Chapter #18THE SIX STEPS OF THE NO B.S. SALES PROCESS PART 4DUMB AND DUMBERThings That SabotageSales Success Chapter 19B.S. THAT SALES MANAGERS SHOVEL ONTO SALESPEOPLE Chapter 206 DUMBEST THINGS SALESPEOPLE DO TO SABOTAGE THEMSELVES PART 5MY BIGGEST SECRET TO EXCEPTIONALRESULTS IN SELLING: TAKEAWAY SELLING Chapter #21THE AWSOME POWER OF TAKEAWAY SELLING Chapter 22A FINAL WORD FROM THE AUTHOR BONUS BOOK: HOW TO READ ANYONE'S MIND REFERENCES SECTION
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