The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever.…mehr
The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
NAOMI KLEIN is an award-winning journalist, columnist, and author of the New York Times and international bestsellers The Shock Doctrine, No Logo, This Changes Everything, and No Is Not Enough. A Senior Correspondent for The Intercept, reporter for Rolling Stone, and contributor for both The Nation and The Guardian, Klein is the inaugural Gloria Steinem Endowed Chair in Media, Culture, and Feminist Studies at Rutgers University. She is co-founder of the climate justice organization The Leap.
Inhaltsangabe
Acknowledgments Introduction: A Web of Brands NO SPACE One New Branded World Two The Brand Expands: How the Logo Grabbed Centre Stage Three Alt.Everything: The Youth Market and the Marketing of Cool Four The Branding of Learning: Ads in Schools and Universities Five Patriarchy Gets Funky: The Triumph of Identity Marketing NO CHOICE Six Brand Bombing: Franchises in the Age of the Superbrand Seven Mergers and Synergy: The Creation of Commercial Utopias Eight Corporate Censorship: Barricading the Branded Village NO JOBS Nine The Discarded Factory: Degraded Production in the Age of the Superbrand Ten Threats and Temps; From Working for Nothing to "Free Agent Nation" Eleven Breeding Disloyalty: What Goes Around, Comes Around NO LOGO Twelve Culture Jamming: Ads Under Attack Thirteen Reclaim the Streets Fourteen Bad Mood Rising: The New Anticorporate Activism Fifteen The Brand Boomerang: The Tactics of Brand Based Campaigns Sixteen A Tale of Three Logos: The Swoosh, the Shell and the Arches Seventeen Local Foreign Policy: Students and Communities Join the Fray Eighteen Beyond the Brand: The Limits of Brand Based Politics Conclusion Consumerism Versus Citizenship: The Fight for the Global Commons Notes Appendix Reading List Photo Credits Index
Acknowledgments Introduction: A Web of Brands NO SPACE One New Branded World Two The Brand Expands: How the Logo Grabbed Centre Stage Three Alt.Everything: The Youth Market and the Marketing of Cool Four The Branding of Learning: Ads in Schools and Universities Five Patriarchy Gets Funky: The Triumph of Identity Marketing NO CHOICE Six Brand Bombing: Franchises in the Age of the Superbrand Seven Mergers and Synergy: The Creation of Commercial Utopias Eight Corporate Censorship: Barricading the Branded Village NO JOBS Nine The Discarded Factory: Degraded Production in the Age of the Superbrand Ten Threats and Temps; From Working for Nothing to "Free Agent Nation" Eleven Breeding Disloyalty: What Goes Around, Comes Around NO LOGO Twelve Culture Jamming: Ads Under Attack Thirteen Reclaim the Streets Fourteen Bad Mood Rising: The New Anticorporate Activism Fifteen The Brand Boomerang: The Tactics of Brand Based Campaigns Sixteen A Tale of Three Logos: The Swoosh, the Shell and the Arches Seventeen Local Foreign Policy: Students and Communities Join the Fray Eighteen Beyond the Brand: The Limits of Brand Based Politics Conclusion Consumerism Versus Citizenship: The Fight for the Global Commons Notes Appendix Reading List Photo Credits Index
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