Table of contents:
Preface
Introduction
Part I: Campaigns, Elections, Consultants
Chapter 1: What has changed
Chapter 2L Modern Campaign
Chapter 3: Busines of Political Consulting
Part II: Campaign Weaponry
Chapter 4: Political Research
Chapter 5: Testing Public Opinion
Chapter 6: Media
Chapter 7: Direct Mail and Telemarketing
Chapter 8: Fundraising
Part III: Branching Out
Chapter 9: Referenda, Initiatives, Politics and Ideas
Chapter 10: Local Elections Go Professional
Chapter 11: Going International
Part IV: No Place for Amateurs
Chapter 12: What Have We Come To?
Bibliography
Index
This work details the skills, strategies, and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters.
Preface
Introduction
Part I: Campaigns, Elections, Consultants
Chapter 1: What has changed
Chapter 2L Modern Campaign
Chapter 3: Busines of Political Consulting
Part II: Campaign Weaponry
Chapter 4: Political Research
Chapter 5: Testing Public Opinion
Chapter 6: Media
Chapter 7: Direct Mail and Telemarketing
Chapter 8: Fundraising
Part III: Branching Out
Chapter 9: Referenda, Initiatives, Politics and Ideas
Chapter 10: Local Elections Go Professional
Chapter 11: Going International
Part IV: No Place for Amateurs
Chapter 12: What Have We Come To?
Bibliography
Index
This work details the skills, strategies, and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters.