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It's time to manage the noise, or the noise will manage you. Noisy lives are the new normal. Our days are filled with always-on access to digital devices, boundless data, endless choices, and mindless chatter that erodes our ability to concentrate, think, and create. Information is now more of a threat than a reward. Attention is becoming our most precious personal resource. When our brains are filled to overflowing, we mindlessly tune out what really matters. We all risk becoming mentally anemic by digesting empty brain calories all day. We need to develop practical strategies to protect our…mehr
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It's time to manage the noise, or the noise will manage you. Noisy lives are the new normal. Our days are filled with always-on access to digital devices, boundless data, endless choices, and mindless chatter that erodes our ability to concentrate, think, and create. Information is now more of a threat than a reward. Attention is becoming our most precious personal resource. When our brains are filled to overflowing, we mindlessly tune out what really matters. We all risk becoming mentally anemic by digesting empty brain calories all day. We need to develop practical strategies to protect our minds from the barrage and strengthen where, when, and how we focus. A practical, encouraging plan to defend ourselves every day. Joseph McCormack has forged some old-school answers to a new-world problem. In this captivating follow-up to his first book, BRIEF: Make a bigger impact by saying less, he explores how the onslaught of information overload and constant connectivity is rewiring our brains for the worse. What's more, he shows leaders, employees, parents, and everyone else how to survive the tsunami of noise, regain our ability to concentrate, and help those around us too.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: John Wiley & Sons Inc
- Seitenzahl: 304
- Erscheinungstermin: 20. November 2024
- Englisch
- Abmessung: 227mm x 155mm x 21mm
- Gewicht: 454g
- ISBN-13: 9781394324262
- ISBN-10: 139432426X
- Artikelnr.: 71925917
- Verlag: John Wiley & Sons Inc
- Seitenzahl: 304
- Erscheinungstermin: 20. November 2024
- Englisch
- Abmessung: 227mm x 155mm x 21mm
- Gewicht: 454g
- ISBN-13: 9781394324262
- ISBN-10: 139432426X
- Artikelnr.: 71925917
JOSEPH McCORMACK is the founder and managing director of The BRIEF Lab, an organization dedicated to teaching professionals, military leaders, and entrepreneurs how to think and communicate clearly. His clients include Bank of America, Harley-Davidson, Microsoft, Mastercard, eBay, and select military units and government agencies. He publishes a weekly podcast called Just Saying that helps people master the elusive skills of focus and brevity.
Foreword xv
Preface xix
How the Book is Organized xxii
How to Read This Book xxiii
Acknowledgments xxv
Part One Weapons of Mass Distraction 01
1 Noise, Noise, So Much Noise 3
Kenny Chesney Gets it Right
Hearing Decline and the Loss of Focus
Access to Information Will Only Increase
Attention Spans Will Remain Elusive
Our Minds Will Become Anemic and Impenetrable
2 Huh? We're Going Collectively Deaf 11
So, Why Do We Tune Out? A Variety of Reasons
The Impact of the "Elusive 600" on Our Listening
How Words Become Worthless-and Triggers for a Tune-Out
My Mom Thought I Had a Hearing Problem
3 Brain Basics: Are Your Penguins Falling Off the Iceberg? 19
Our Brains are Changing
Working Memory in Decline
Brains are Like Computers
We're Losing Impulse Control
Our Brains Get Hooked
How Often Do We Check Our Smartphones?
4 Living in an Info Junkie Crack House 31
Training and Education Will Be the Gateway Drug
Impending Health Impacts?
A Potential Threat to Consider
Who Can Stop This?
More Brain Celery
Part Two The Big Tune-Out is Coming (Imagining The Unthinkable-Six Short
Stories to Wake You Up) 41
5 Always Stuck at School 43
Serious Triggers
New Protective Behaviors
Terrified Parents
Disturbing Statistics
Our Children in Isolation
Is it Addiction?
6 A Misleading Leader 53
Streaming Information
Losing Momentum
Powerful Monologue
All Talk, No Action
7 The Loss of Civil Discourse 61
Her Civic Duty
Uninformed and Confused
No Respect
Tower of Babel
Catching Her Attention
8 Mind-filled Momentum at Work 67
Connected While Exercising
Last-minute Briefing
Driving Connected
Yet More Tasks and E-mails
Diving Right into the Weeds
Trying to Salvage Success
9 2050: A Parenting Odyssey 77
Technology Was Only a Mild Interrupter for Them
A Carefree Time
Deep Loss of Daily Contact
Struggle to Disconnect
Technology is with You Everywhere You Go
It's Just Living for Them
Why Did We Worry So Much?
Parenting without a Voice
Fighting a Force
10 Safety Briefing with Near-tragic Results 85
Part Three Time for You to Tune In: Awareness Management (AM 101) 93
11 Awareness Management 101 95
Lighting the Path Before Us
Lives Can Become a Blur
Missing the Moment Entirely
Our Minds are Spinning Beach Balls
The Elusive 600: Your Enemy or Your Friend?
Runaway Thoughts
Waking Your Mind from Mindlessness to Mindfulness
Directed, Undirected, and Misdirected
Commit to "Awareness Management"
What if We Don't Manage Our Awareness?
AM Pre-set Buttons
12 Take Aim: Set Your Sights on What Matters Most 109
Essentialists versus Non-essentialists
No More Deafening Noise
Pointless Routines
A Minimalist Decision: Keep it Simple
Aim Small, Miss Small-Tips to Direct Your Focus
Post It: Simplicity Isn't Complicated
To Simplify is a Deliberate Decision
13 Saying No to Noise 123
Just Say No
The Power of Self-Mastery
Overcoming FOMO
No, Here's How You Do It
Addictions Weaken Willpower
Running to Yes on the Road Toward No
Self-control is a Personal Way to Stop the Noise
Impulse Management: A Few Daily Distractions
Feel the Peace of Singlemindedness
Five Small Steps to Make That Little Word a Big Part of Your Life
14 Quiet Time: Restoring and Recharging Your Mind 135
Dimly Lit Dinnertime: Our Brains Barraged and Batteries Drained
The Extrovert Ideal and the Allure of Open Spaces
Why Be Quiet (I've Got Something to Say About That)?
Risky Isolation
Rewarding Isolation
Steps Toward Quiet
Contemplatives in the Middle of the World
15 Present Listening: A Gift Worth Giving Now 149
Why is it So Exhausting to Listen?
Professional Listeners: It Pays to Be Interested, Not Interesting
Becoming a Present Listener-Seven Critical Considerations
A Special Reward for Special Forces
Selling Yourself Short with Others
The Payoff of Present Listening
Part Four Getting Others to Dial In: Focus Management (FM 101) 159
16 Focus Management 101 161
Changing an Environment That Doesn't Want to Be Changed
Putting Fun Back into a Party
The Role of a Focus Manager
A Program Manager for a Life Filled with Simplicity and Clarity
FM Pre-set Buttons
17 Wanted: BRIEF Communicators 169
When So Many Words Become Worthless
Losing the Meaning
You Can Change It
Message Lost in Translation
Winston Churchill's Brevity Memorandum
Concise Communication: A Necessary Curriculum Requirement
BRIEF Basics
Clarity is Your Number 1 Priority
18 Communicate Like a Magician 181
Brain Science Behind Sleight of Hand
The Power to Make the Restless Rest
A Baker's Dozen of Communication Techniques, Tips, and Tricks
19 Preparing the Environment for Noise Abatement 191
The Failure of Open Floor Plans
Screens Everywhere at Work
Home Rooms Unplugged
Old-school Schools
Remaking Healthy Environments to Filter Noise Naturally
20 Herding Cats: Facilitating to Focus More, Fidget Less 205
The Joy of a Canceled Meeting
Teaching Students to Tune Out
Need Some Help Leading at Home?
Fundamentals of Facilitation: At Work, School, or Home
Making it Easy for Everyone to Work, Learn, and Live Together
Part Five Pre-Sets: Simple Programming for Noise Reduction 215
21 Personalizing Your Pre-Sets 217
Personal Pre-set Programming: Customize Your Settings to Manage the Noise
"The Lineup": Playing to Win by Keeping Score
22 That Sounds Wonderful 235
Recommended Reading 239
Notes 241
References 249
About the Author 257
About The BRIEF Lab 259
Index 261
Preface xix
How the Book is Organized xxii
How to Read This Book xxiii
Acknowledgments xxv
Part One Weapons of Mass Distraction 01
1 Noise, Noise, So Much Noise 3
Kenny Chesney Gets it Right
Hearing Decline and the Loss of Focus
Access to Information Will Only Increase
Attention Spans Will Remain Elusive
Our Minds Will Become Anemic and Impenetrable
2 Huh? We're Going Collectively Deaf 11
So, Why Do We Tune Out? A Variety of Reasons
The Impact of the "Elusive 600" on Our Listening
How Words Become Worthless-and Triggers for a Tune-Out
My Mom Thought I Had a Hearing Problem
3 Brain Basics: Are Your Penguins Falling Off the Iceberg? 19
Our Brains are Changing
Working Memory in Decline
Brains are Like Computers
We're Losing Impulse Control
Our Brains Get Hooked
How Often Do We Check Our Smartphones?
4 Living in an Info Junkie Crack House 31
Training and Education Will Be the Gateway Drug
Impending Health Impacts?
A Potential Threat to Consider
Who Can Stop This?
More Brain Celery
Part Two The Big Tune-Out is Coming (Imagining The Unthinkable-Six Short
Stories to Wake You Up) 41
5 Always Stuck at School 43
Serious Triggers
New Protective Behaviors
Terrified Parents
Disturbing Statistics
Our Children in Isolation
Is it Addiction?
6 A Misleading Leader 53
Streaming Information
Losing Momentum
Powerful Monologue
All Talk, No Action
7 The Loss of Civil Discourse 61
Her Civic Duty
Uninformed and Confused
No Respect
Tower of Babel
Catching Her Attention
8 Mind-filled Momentum at Work 67
Connected While Exercising
Last-minute Briefing
Driving Connected
Yet More Tasks and E-mails
Diving Right into the Weeds
Trying to Salvage Success
9 2050: A Parenting Odyssey 77
Technology Was Only a Mild Interrupter for Them
A Carefree Time
Deep Loss of Daily Contact
Struggle to Disconnect
Technology is with You Everywhere You Go
It's Just Living for Them
Why Did We Worry So Much?
Parenting without a Voice
Fighting a Force
10 Safety Briefing with Near-tragic Results 85
Part Three Time for You to Tune In: Awareness Management (AM 101) 93
11 Awareness Management 101 95
Lighting the Path Before Us
Lives Can Become a Blur
Missing the Moment Entirely
Our Minds are Spinning Beach Balls
The Elusive 600: Your Enemy or Your Friend?
Runaway Thoughts
Waking Your Mind from Mindlessness to Mindfulness
Directed, Undirected, and Misdirected
Commit to "Awareness Management"
What if We Don't Manage Our Awareness?
AM Pre-set Buttons
12 Take Aim: Set Your Sights on What Matters Most 109
Essentialists versus Non-essentialists
No More Deafening Noise
Pointless Routines
A Minimalist Decision: Keep it Simple
Aim Small, Miss Small-Tips to Direct Your Focus
Post It: Simplicity Isn't Complicated
To Simplify is a Deliberate Decision
13 Saying No to Noise 123
Just Say No
The Power of Self-Mastery
Overcoming FOMO
No, Here's How You Do It
Addictions Weaken Willpower
Running to Yes on the Road Toward No
Self-control is a Personal Way to Stop the Noise
Impulse Management: A Few Daily Distractions
Feel the Peace of Singlemindedness
Five Small Steps to Make That Little Word a Big Part of Your Life
14 Quiet Time: Restoring and Recharging Your Mind 135
Dimly Lit Dinnertime: Our Brains Barraged and Batteries Drained
The Extrovert Ideal and the Allure of Open Spaces
Why Be Quiet (I've Got Something to Say About That)?
Risky Isolation
Rewarding Isolation
Steps Toward Quiet
Contemplatives in the Middle of the World
15 Present Listening: A Gift Worth Giving Now 149
Why is it So Exhausting to Listen?
Professional Listeners: It Pays to Be Interested, Not Interesting
Becoming a Present Listener-Seven Critical Considerations
A Special Reward for Special Forces
Selling Yourself Short with Others
The Payoff of Present Listening
Part Four Getting Others to Dial In: Focus Management (FM 101) 159
16 Focus Management 101 161
Changing an Environment That Doesn't Want to Be Changed
Putting Fun Back into a Party
The Role of a Focus Manager
A Program Manager for a Life Filled with Simplicity and Clarity
FM Pre-set Buttons
17 Wanted: BRIEF Communicators 169
When So Many Words Become Worthless
Losing the Meaning
You Can Change It
Message Lost in Translation
Winston Churchill's Brevity Memorandum
Concise Communication: A Necessary Curriculum Requirement
BRIEF Basics
Clarity is Your Number 1 Priority
18 Communicate Like a Magician 181
Brain Science Behind Sleight of Hand
The Power to Make the Restless Rest
A Baker's Dozen of Communication Techniques, Tips, and Tricks
19 Preparing the Environment for Noise Abatement 191
The Failure of Open Floor Plans
Screens Everywhere at Work
Home Rooms Unplugged
Old-school Schools
Remaking Healthy Environments to Filter Noise Naturally
20 Herding Cats: Facilitating to Focus More, Fidget Less 205
The Joy of a Canceled Meeting
Teaching Students to Tune Out
Need Some Help Leading at Home?
Fundamentals of Facilitation: At Work, School, or Home
Making it Easy for Everyone to Work, Learn, and Live Together
Part Five Pre-Sets: Simple Programming for Noise Reduction 215
21 Personalizing Your Pre-Sets 217
Personal Pre-set Programming: Customize Your Settings to Manage the Noise
"The Lineup": Playing to Win by Keeping Score
22 That Sounds Wonderful 235
Recommended Reading 239
Notes 241
References 249
About the Author 257
About The BRIEF Lab 259
Index 261
Foreword xv
Preface xix
How the Book is Organized xxii
How to Read This Book xxiii
Acknowledgments xxv
Part One Weapons of Mass Distraction 01
1 Noise, Noise, So Much Noise 3
Kenny Chesney Gets it Right
Hearing Decline and the Loss of Focus
Access to Information Will Only Increase
Attention Spans Will Remain Elusive
Our Minds Will Become Anemic and Impenetrable
2 Huh? We're Going Collectively Deaf 11
So, Why Do We Tune Out? A Variety of Reasons
The Impact of the "Elusive 600" on Our Listening
How Words Become Worthless--and Triggers for a Tune-Out
My Mom Thought I Had a Hearing Problem
3 Brain Basics: Are Your Penguins Falling Off the Iceberg? 19
Our Brains are Changing
Working Memory in Decline
Brains are Like Computers
We're Losing Impulse Control
Our Brains Get Hooked
How Often Do We Check Our Smartphones?
4 Living in an Info Junkie Crack House 31
Training and Education Will Be the Gateway Drug
Impending Health Impacts?
A Potential Threat to Consider
Who Can Stop This?
More Brain Celery
Part Two The Big Tune-Out is Coming (Imagining The Unthinkable-Six Short Stories to Wake You Up) 41
5 Always Stuck at School 43
Serious Triggers
New Protective Behaviors
Terrified Parents
Disturbing Statistics
Our Children in Isolation
Is it Addiction?
6 A Misleading Leader 53
Streaming Information
Losing Momentum
Powerful Monologue
All Talk, No Action
7 The Loss of Civil Discourse 61
Her Civic Duty
Uninformed and Confused
No Respect
Tower of Babel
Catching Her Attention
8 Mind-filled Momentum at Work 67
Connected While Exercising
Last-minute Briefing
Driving Connected
Yet More Tasks and E-mails
Diving Right into the Weeds
Trying to Salvage Success
9 2050: A Parenting Odyssey 77
Technology Was Only a Mild Interrupter for Them
A Carefree Time
Deep Loss of Daily Contact
Struggle to Disconnect
Technology is with You Everywhere You Go
It's Just Living for Them
Why Did We Worry So Much?
Parenting without a Voice
Fighting a Force
10 Safety Briefing with Near-tragic Results 85
Part Three Time for You to Tune In: Awareness Management (AM 101) 93
11 Awareness Management 101 95
Lighting the Path Before Us
Lives Can Become a Blur
Missing the Moment Entirely
Our Minds are Spinning Beach Balls
The Elusive 600: Your Enemy or Your Friend?
Runaway Thoughts
Waking Your Mind from Mindlessness to Mindfulness
Directed, Undirected, and Misdirected
Commit to "Awareness Management"
What if We Don't Manage Our Awareness?
AM Pre-set Buttons
12 Take Aim: Set Your Sights on What Matters Most 109
Essentialists versus Non-essentialists
No More Deafening Noise
Pointless Routines
A Minimalist Decision: Keep it Simple
Aim Small, Miss Small--Tips to Direct Your Focus
Post It: Simplicity Isn't Complicated
To Simplify is a Deliberate Decision
13 Saying No to Noise 123
Just Say No
The Power of Self-Mastery
Overcoming
Preface xix
How the Book is Organized xxii
How to Read This Book xxiii
Acknowledgments xxv
Part One Weapons of Mass Distraction 01
1 Noise, Noise, So Much Noise 3
Kenny Chesney Gets it Right
Hearing Decline and the Loss of Focus
Access to Information Will Only Increase
Attention Spans Will Remain Elusive
Our Minds Will Become Anemic and Impenetrable
2 Huh? We're Going Collectively Deaf 11
So, Why Do We Tune Out? A Variety of Reasons
The Impact of the "Elusive 600" on Our Listening
How Words Become Worthless--and Triggers for a Tune-Out
My Mom Thought I Had a Hearing Problem
3 Brain Basics: Are Your Penguins Falling Off the Iceberg? 19
Our Brains are Changing
Working Memory in Decline
Brains are Like Computers
We're Losing Impulse Control
Our Brains Get Hooked
How Often Do We Check Our Smartphones?
4 Living in an Info Junkie Crack House 31
Training and Education Will Be the Gateway Drug
Impending Health Impacts?
A Potential Threat to Consider
Who Can Stop This?
More Brain Celery
Part Two The Big Tune-Out is Coming (Imagining The Unthinkable-Six Short Stories to Wake You Up) 41
5 Always Stuck at School 43
Serious Triggers
New Protective Behaviors
Terrified Parents
Disturbing Statistics
Our Children in Isolation
Is it Addiction?
6 A Misleading Leader 53
Streaming Information
Losing Momentum
Powerful Monologue
All Talk, No Action
7 The Loss of Civil Discourse 61
Her Civic Duty
Uninformed and Confused
No Respect
Tower of Babel
Catching Her Attention
8 Mind-filled Momentum at Work 67
Connected While Exercising
Last-minute Briefing
Driving Connected
Yet More Tasks and E-mails
Diving Right into the Weeds
Trying to Salvage Success
9 2050: A Parenting Odyssey 77
Technology Was Only a Mild Interrupter for Them
A Carefree Time
Deep Loss of Daily Contact
Struggle to Disconnect
Technology is with You Everywhere You Go
It's Just Living for Them
Why Did We Worry So Much?
Parenting without a Voice
Fighting a Force
10 Safety Briefing with Near-tragic Results 85
Part Three Time for You to Tune In: Awareness Management (AM 101) 93
11 Awareness Management 101 95
Lighting the Path Before Us
Lives Can Become a Blur
Missing the Moment Entirely
Our Minds are Spinning Beach Balls
The Elusive 600: Your Enemy or Your Friend?
Runaway Thoughts
Waking Your Mind from Mindlessness to Mindfulness
Directed, Undirected, and Misdirected
Commit to "Awareness Management"
What if We Don't Manage Our Awareness?
AM Pre-set Buttons
12 Take Aim: Set Your Sights on What Matters Most 109
Essentialists versus Non-essentialists
No More Deafening Noise
Pointless Routines
A Minimalist Decision: Keep it Simple
Aim Small, Miss Small--Tips to Direct Your Focus
Post It: Simplicity Isn't Complicated
To Simplify is a Deliberate Decision
13 Saying No to Noise 123
Just Say No
The Power of Self-Mastery
Overcoming
Foreword xv
Preface xix
How the Book is Organized xxii
How to Read This Book xxiii
Acknowledgments xxv
Part One Weapons of Mass Distraction 01
1 Noise, Noise, So Much Noise 3
Kenny Chesney Gets it Right
Hearing Decline and the Loss of Focus
Access to Information Will Only Increase
Attention Spans Will Remain Elusive
Our Minds Will Become Anemic and Impenetrable
2 Huh? We're Going Collectively Deaf 11
So, Why Do We Tune Out? A Variety of Reasons
The Impact of the "Elusive 600" on Our Listening
How Words Become Worthless-and Triggers for a Tune-Out
My Mom Thought I Had a Hearing Problem
3 Brain Basics: Are Your Penguins Falling Off the Iceberg? 19
Our Brains are Changing
Working Memory in Decline
Brains are Like Computers
We're Losing Impulse Control
Our Brains Get Hooked
How Often Do We Check Our Smartphones?
4 Living in an Info Junkie Crack House 31
Training and Education Will Be the Gateway Drug
Impending Health Impacts?
A Potential Threat to Consider
Who Can Stop This?
More Brain Celery
Part Two The Big Tune-Out is Coming (Imagining The Unthinkable-Six Short
Stories to Wake You Up) 41
5 Always Stuck at School 43
Serious Triggers
New Protective Behaviors
Terrified Parents
Disturbing Statistics
Our Children in Isolation
Is it Addiction?
6 A Misleading Leader 53
Streaming Information
Losing Momentum
Powerful Monologue
All Talk, No Action
7 The Loss of Civil Discourse 61
Her Civic Duty
Uninformed and Confused
No Respect
Tower of Babel
Catching Her Attention
8 Mind-filled Momentum at Work 67
Connected While Exercising
Last-minute Briefing
Driving Connected
Yet More Tasks and E-mails
Diving Right into the Weeds
Trying to Salvage Success
9 2050: A Parenting Odyssey 77
Technology Was Only a Mild Interrupter for Them
A Carefree Time
Deep Loss of Daily Contact
Struggle to Disconnect
Technology is with You Everywhere You Go
It's Just Living for Them
Why Did We Worry So Much?
Parenting without a Voice
Fighting a Force
10 Safety Briefing with Near-tragic Results 85
Part Three Time for You to Tune In: Awareness Management (AM 101) 93
11 Awareness Management 101 95
Lighting the Path Before Us
Lives Can Become a Blur
Missing the Moment Entirely
Our Minds are Spinning Beach Balls
The Elusive 600: Your Enemy or Your Friend?
Runaway Thoughts
Waking Your Mind from Mindlessness to Mindfulness
Directed, Undirected, and Misdirected
Commit to "Awareness Management"
What if We Don't Manage Our Awareness?
AM Pre-set Buttons
12 Take Aim: Set Your Sights on What Matters Most 109
Essentialists versus Non-essentialists
No More Deafening Noise
Pointless Routines
A Minimalist Decision: Keep it Simple
Aim Small, Miss Small-Tips to Direct Your Focus
Post It: Simplicity Isn't Complicated
To Simplify is a Deliberate Decision
13 Saying No to Noise 123
Just Say No
The Power of Self-Mastery
Overcoming FOMO
No, Here's How You Do It
Addictions Weaken Willpower
Running to Yes on the Road Toward No
Self-control is a Personal Way to Stop the Noise
Impulse Management: A Few Daily Distractions
Feel the Peace of Singlemindedness
Five Small Steps to Make That Little Word a Big Part of Your Life
14 Quiet Time: Restoring and Recharging Your Mind 135
Dimly Lit Dinnertime: Our Brains Barraged and Batteries Drained
The Extrovert Ideal and the Allure of Open Spaces
Why Be Quiet (I've Got Something to Say About That)?
Risky Isolation
Rewarding Isolation
Steps Toward Quiet
Contemplatives in the Middle of the World
15 Present Listening: A Gift Worth Giving Now 149
Why is it So Exhausting to Listen?
Professional Listeners: It Pays to Be Interested, Not Interesting
Becoming a Present Listener-Seven Critical Considerations
A Special Reward for Special Forces
Selling Yourself Short with Others
The Payoff of Present Listening
Part Four Getting Others to Dial In: Focus Management (FM 101) 159
16 Focus Management 101 161
Changing an Environment That Doesn't Want to Be Changed
Putting Fun Back into a Party
The Role of a Focus Manager
A Program Manager for a Life Filled with Simplicity and Clarity
FM Pre-set Buttons
17 Wanted: BRIEF Communicators 169
When So Many Words Become Worthless
Losing the Meaning
You Can Change It
Message Lost in Translation
Winston Churchill's Brevity Memorandum
Concise Communication: A Necessary Curriculum Requirement
BRIEF Basics
Clarity is Your Number 1 Priority
18 Communicate Like a Magician 181
Brain Science Behind Sleight of Hand
The Power to Make the Restless Rest
A Baker's Dozen of Communication Techniques, Tips, and Tricks
19 Preparing the Environment for Noise Abatement 191
The Failure of Open Floor Plans
Screens Everywhere at Work
Home Rooms Unplugged
Old-school Schools
Remaking Healthy Environments to Filter Noise Naturally
20 Herding Cats: Facilitating to Focus More, Fidget Less 205
The Joy of a Canceled Meeting
Teaching Students to Tune Out
Need Some Help Leading at Home?
Fundamentals of Facilitation: At Work, School, or Home
Making it Easy for Everyone to Work, Learn, and Live Together
Part Five Pre-Sets: Simple Programming for Noise Reduction 215
21 Personalizing Your Pre-Sets 217
Personal Pre-set Programming: Customize Your Settings to Manage the Noise
"The Lineup": Playing to Win by Keeping Score
22 That Sounds Wonderful 235
Recommended Reading 239
Notes 241
References 249
About the Author 257
About The BRIEF Lab 259
Index 261
Preface xix
How the Book is Organized xxii
How to Read This Book xxiii
Acknowledgments xxv
Part One Weapons of Mass Distraction 01
1 Noise, Noise, So Much Noise 3
Kenny Chesney Gets it Right
Hearing Decline and the Loss of Focus
Access to Information Will Only Increase
Attention Spans Will Remain Elusive
Our Minds Will Become Anemic and Impenetrable
2 Huh? We're Going Collectively Deaf 11
So, Why Do We Tune Out? A Variety of Reasons
The Impact of the "Elusive 600" on Our Listening
How Words Become Worthless-and Triggers for a Tune-Out
My Mom Thought I Had a Hearing Problem
3 Brain Basics: Are Your Penguins Falling Off the Iceberg? 19
Our Brains are Changing
Working Memory in Decline
Brains are Like Computers
We're Losing Impulse Control
Our Brains Get Hooked
How Often Do We Check Our Smartphones?
4 Living in an Info Junkie Crack House 31
Training and Education Will Be the Gateway Drug
Impending Health Impacts?
A Potential Threat to Consider
Who Can Stop This?
More Brain Celery
Part Two The Big Tune-Out is Coming (Imagining The Unthinkable-Six Short
Stories to Wake You Up) 41
5 Always Stuck at School 43
Serious Triggers
New Protective Behaviors
Terrified Parents
Disturbing Statistics
Our Children in Isolation
Is it Addiction?
6 A Misleading Leader 53
Streaming Information
Losing Momentum
Powerful Monologue
All Talk, No Action
7 The Loss of Civil Discourse 61
Her Civic Duty
Uninformed and Confused
No Respect
Tower of Babel
Catching Her Attention
8 Mind-filled Momentum at Work 67
Connected While Exercising
Last-minute Briefing
Driving Connected
Yet More Tasks and E-mails
Diving Right into the Weeds
Trying to Salvage Success
9 2050: A Parenting Odyssey 77
Technology Was Only a Mild Interrupter for Them
A Carefree Time
Deep Loss of Daily Contact
Struggle to Disconnect
Technology is with You Everywhere You Go
It's Just Living for Them
Why Did We Worry So Much?
Parenting without a Voice
Fighting a Force
10 Safety Briefing with Near-tragic Results 85
Part Three Time for You to Tune In: Awareness Management (AM 101) 93
11 Awareness Management 101 95
Lighting the Path Before Us
Lives Can Become a Blur
Missing the Moment Entirely
Our Minds are Spinning Beach Balls
The Elusive 600: Your Enemy or Your Friend?
Runaway Thoughts
Waking Your Mind from Mindlessness to Mindfulness
Directed, Undirected, and Misdirected
Commit to "Awareness Management"
What if We Don't Manage Our Awareness?
AM Pre-set Buttons
12 Take Aim: Set Your Sights on What Matters Most 109
Essentialists versus Non-essentialists
No More Deafening Noise
Pointless Routines
A Minimalist Decision: Keep it Simple
Aim Small, Miss Small-Tips to Direct Your Focus
Post It: Simplicity Isn't Complicated
To Simplify is a Deliberate Decision
13 Saying No to Noise 123
Just Say No
The Power of Self-Mastery
Overcoming FOMO
No, Here's How You Do It
Addictions Weaken Willpower
Running to Yes on the Road Toward No
Self-control is a Personal Way to Stop the Noise
Impulse Management: A Few Daily Distractions
Feel the Peace of Singlemindedness
Five Small Steps to Make That Little Word a Big Part of Your Life
14 Quiet Time: Restoring and Recharging Your Mind 135
Dimly Lit Dinnertime: Our Brains Barraged and Batteries Drained
The Extrovert Ideal and the Allure of Open Spaces
Why Be Quiet (I've Got Something to Say About That)?
Risky Isolation
Rewarding Isolation
Steps Toward Quiet
Contemplatives in the Middle of the World
15 Present Listening: A Gift Worth Giving Now 149
Why is it So Exhausting to Listen?
Professional Listeners: It Pays to Be Interested, Not Interesting
Becoming a Present Listener-Seven Critical Considerations
A Special Reward for Special Forces
Selling Yourself Short with Others
The Payoff of Present Listening
Part Four Getting Others to Dial In: Focus Management (FM 101) 159
16 Focus Management 101 161
Changing an Environment That Doesn't Want to Be Changed
Putting Fun Back into a Party
The Role of a Focus Manager
A Program Manager for a Life Filled with Simplicity and Clarity
FM Pre-set Buttons
17 Wanted: BRIEF Communicators 169
When So Many Words Become Worthless
Losing the Meaning
You Can Change It
Message Lost in Translation
Winston Churchill's Brevity Memorandum
Concise Communication: A Necessary Curriculum Requirement
BRIEF Basics
Clarity is Your Number 1 Priority
18 Communicate Like a Magician 181
Brain Science Behind Sleight of Hand
The Power to Make the Restless Rest
A Baker's Dozen of Communication Techniques, Tips, and Tricks
19 Preparing the Environment for Noise Abatement 191
The Failure of Open Floor Plans
Screens Everywhere at Work
Home Rooms Unplugged
Old-school Schools
Remaking Healthy Environments to Filter Noise Naturally
20 Herding Cats: Facilitating to Focus More, Fidget Less 205
The Joy of a Canceled Meeting
Teaching Students to Tune Out
Need Some Help Leading at Home?
Fundamentals of Facilitation: At Work, School, or Home
Making it Easy for Everyone to Work, Learn, and Live Together
Part Five Pre-Sets: Simple Programming for Noise Reduction 215
21 Personalizing Your Pre-Sets 217
Personal Pre-set Programming: Customize Your Settings to Manage the Noise
"The Lineup": Playing to Win by Keeping Score
22 That Sounds Wonderful 235
Recommended Reading 239
Notes 241
References 249
About the Author 257
About The BRIEF Lab 259
Index 261
Foreword xv
Preface xix
How the Book is Organized xxii
How to Read This Book xxiii
Acknowledgments xxv
Part One Weapons of Mass Distraction 01
1 Noise, Noise, So Much Noise 3
Kenny Chesney Gets it Right
Hearing Decline and the Loss of Focus
Access to Information Will Only Increase
Attention Spans Will Remain Elusive
Our Minds Will Become Anemic and Impenetrable
2 Huh? We're Going Collectively Deaf 11
So, Why Do We Tune Out? A Variety of Reasons
The Impact of the "Elusive 600" on Our Listening
How Words Become Worthless--and Triggers for a Tune-Out
My Mom Thought I Had a Hearing Problem
3 Brain Basics: Are Your Penguins Falling Off the Iceberg? 19
Our Brains are Changing
Working Memory in Decline
Brains are Like Computers
We're Losing Impulse Control
Our Brains Get Hooked
How Often Do We Check Our Smartphones?
4 Living in an Info Junkie Crack House 31
Training and Education Will Be the Gateway Drug
Impending Health Impacts?
A Potential Threat to Consider
Who Can Stop This?
More Brain Celery
Part Two The Big Tune-Out is Coming (Imagining The Unthinkable-Six Short Stories to Wake You Up) 41
5 Always Stuck at School 43
Serious Triggers
New Protective Behaviors
Terrified Parents
Disturbing Statistics
Our Children in Isolation
Is it Addiction?
6 A Misleading Leader 53
Streaming Information
Losing Momentum
Powerful Monologue
All Talk, No Action
7 The Loss of Civil Discourse 61
Her Civic Duty
Uninformed and Confused
No Respect
Tower of Babel
Catching Her Attention
8 Mind-filled Momentum at Work 67
Connected While Exercising
Last-minute Briefing
Driving Connected
Yet More Tasks and E-mails
Diving Right into the Weeds
Trying to Salvage Success
9 2050: A Parenting Odyssey 77
Technology Was Only a Mild Interrupter for Them
A Carefree Time
Deep Loss of Daily Contact
Struggle to Disconnect
Technology is with You Everywhere You Go
It's Just Living for Them
Why Did We Worry So Much?
Parenting without a Voice
Fighting a Force
10 Safety Briefing with Near-tragic Results 85
Part Three Time for You to Tune In: Awareness Management (AM 101) 93
11 Awareness Management 101 95
Lighting the Path Before Us
Lives Can Become a Blur
Missing the Moment Entirely
Our Minds are Spinning Beach Balls
The Elusive 600: Your Enemy or Your Friend?
Runaway Thoughts
Waking Your Mind from Mindlessness to Mindfulness
Directed, Undirected, and Misdirected
Commit to "Awareness Management"
What if We Don't Manage Our Awareness?
AM Pre-set Buttons
12 Take Aim: Set Your Sights on What Matters Most 109
Essentialists versus Non-essentialists
No More Deafening Noise
Pointless Routines
A Minimalist Decision: Keep it Simple
Aim Small, Miss Small--Tips to Direct Your Focus
Post It: Simplicity Isn't Complicated
To Simplify is a Deliberate Decision
13 Saying No to Noise 123
Just Say No
The Power of Self-Mastery
Overcoming
Preface xix
How the Book is Organized xxii
How to Read This Book xxiii
Acknowledgments xxv
Part One Weapons of Mass Distraction 01
1 Noise, Noise, So Much Noise 3
Kenny Chesney Gets it Right
Hearing Decline and the Loss of Focus
Access to Information Will Only Increase
Attention Spans Will Remain Elusive
Our Minds Will Become Anemic and Impenetrable
2 Huh? We're Going Collectively Deaf 11
So, Why Do We Tune Out? A Variety of Reasons
The Impact of the "Elusive 600" on Our Listening
How Words Become Worthless--and Triggers for a Tune-Out
My Mom Thought I Had a Hearing Problem
3 Brain Basics: Are Your Penguins Falling Off the Iceberg? 19
Our Brains are Changing
Working Memory in Decline
Brains are Like Computers
We're Losing Impulse Control
Our Brains Get Hooked
How Often Do We Check Our Smartphones?
4 Living in an Info Junkie Crack House 31
Training and Education Will Be the Gateway Drug
Impending Health Impacts?
A Potential Threat to Consider
Who Can Stop This?
More Brain Celery
Part Two The Big Tune-Out is Coming (Imagining The Unthinkable-Six Short Stories to Wake You Up) 41
5 Always Stuck at School 43
Serious Triggers
New Protective Behaviors
Terrified Parents
Disturbing Statistics
Our Children in Isolation
Is it Addiction?
6 A Misleading Leader 53
Streaming Information
Losing Momentum
Powerful Monologue
All Talk, No Action
7 The Loss of Civil Discourse 61
Her Civic Duty
Uninformed and Confused
No Respect
Tower of Babel
Catching Her Attention
8 Mind-filled Momentum at Work 67
Connected While Exercising
Last-minute Briefing
Driving Connected
Yet More Tasks and E-mails
Diving Right into the Weeds
Trying to Salvage Success
9 2050: A Parenting Odyssey 77
Technology Was Only a Mild Interrupter for Them
A Carefree Time
Deep Loss of Daily Contact
Struggle to Disconnect
Technology is with You Everywhere You Go
It's Just Living for Them
Why Did We Worry So Much?
Parenting without a Voice
Fighting a Force
10 Safety Briefing with Near-tragic Results 85
Part Three Time for You to Tune In: Awareness Management (AM 101) 93
11 Awareness Management 101 95
Lighting the Path Before Us
Lives Can Become a Blur
Missing the Moment Entirely
Our Minds are Spinning Beach Balls
The Elusive 600: Your Enemy or Your Friend?
Runaway Thoughts
Waking Your Mind from Mindlessness to Mindfulness
Directed, Undirected, and Misdirected
Commit to "Awareness Management"
What if We Don't Manage Our Awareness?
AM Pre-set Buttons
12 Take Aim: Set Your Sights on What Matters Most 109
Essentialists versus Non-essentialists
No More Deafening Noise
Pointless Routines
A Minimalist Decision: Keep it Simple
Aim Small, Miss Small--Tips to Direct Your Focus
Post It: Simplicity Isn't Complicated
To Simplify is a Deliberate Decision
13 Saying No to Noise 123
Just Say No
The Power of Self-Mastery
Overcoming