Nollywood, Manipulation and Social Reality Perceptions - Ali Adikata, Adnan
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This book examines the impact of exposure to Nollywood films on the conceptions of social reality of its audience. While employing George Gerbner's cultivation theory, the book focuses on the long-term and frequent effects of watching Nollywood films as a companion to live and grow with. The book concentrates on the steady, pervasive and extensively shared conjectures, representations, and conceptions exhibiting the established features and interests of Nollywood films as depicted on television. The book concludes by demonstrating proof for the cultivation effect in the Nollywood films. The…mehr

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Produktbeschreibung
This book examines the impact of exposure to Nollywood films on the conceptions of social reality of its audience. While employing George Gerbner's cultivation theory, the book focuses on the long-term and frequent effects of watching Nollywood films as a companion to live and grow with. The book concentrates on the steady, pervasive and extensively shared conjectures, representations, and conceptions exhibiting the established features and interests of Nollywood films as depicted on television. The book concludes by demonstrating proof for the cultivation effect in the Nollywood films. The book also shows that exposure to Nollywood films contribute significantly to perceived prevalence of witchdoctors, visits to witchdoctors, crime, efficacy and acceptability of witchcraft, and fascination with Christianity.
Autorenporträt
Adnan A. Adikata, PhD is the Director of Islamic University in Ugandäs (IUIU) Kampala Campus, where he also teaches. His academic experience spans Sudan, Malaysia and Eastern African countries. Dr. Adikata is an ardent promoter of positive journalism. He utilizes the journalistic and media platform to advance co-existence, values and social good.