Nonmarket Strategic Management - Voinea, Cosmina Lelia (Radboud University, Nijmegen, Netherlands); Van Kranenburg, Hans (Radboud University, Nijmegen, Netherland)
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With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.

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Produktbeschreibung
With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.
Autorenporträt
Cosmina Lelia Voinea is Assistant Professor of Strategy and International Business at the Faculty of Management, Science and Technology, Open University, the Netherlands. Hans van Kranenburg is Professor of Corporate Strategy at Nijmegen School of Management, Radboud University, the Netherlands.