Cosmina Lelia Voinea (Radboud University, Nijmegen, Netherlands), Hans Van Kranenburg (Radboud University, Nijmegen, Netherland)

Nonmarket Strategic Management

• Broschiertes Buch

Produktbeschreibung

With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 188
• Erscheinungstermin: 22. Juni 2017
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 272g
• ISBN-13: 9781138918290
• ISBN-10: 1138918296
• Artikelnr.: 47421670

Autorenporträt

Cosmina Lelia Voinea is Assistant Professor of Strategy and International Business at the Faculty of Management, Science and Technology, Open University, the Netherlands. Hans van Kranenburg is Professor of Corporate Strategy at Nijmegen School of Management, Radboud University, the Netherlands.

Inhaltsangabe

Part I: Nonmarket Strategic Management from a Theoretical Perspective
1. Genesis of the Nonmarket Field
2. Advancing the Nonmarket Environment: Expanding Institutions, Issues,
Interests, and Information
3. Institutions: Nature, Context, and Pressures
4. Types of Nonmarket Institutions
5. Stakeholder Approach to Nonmarket
6. Nonmarket Strategies: Why, When, and How?
7. Nonmarket Resources and Outcomes
Part II How it is Done: Nonmarket Strategic Management in Practice
8. Let Them Eat Bugs: Legitimacy and Legislative Priority in the Dutch
Edible Insect Sector
9. Merger and Acquisition Investigations in the European Airline Industry
10. Nonmarket Actions from the Chemical Industry: The Case of Merck & Co.
11. Nonmarket Actions from the Oil Industry: The Case of Royal Dutch Shell