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Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include: * Useful policies, guidelines and publication procedures * How to produce quality annual reports * Advice on writing and editing copy * Tips for taking, managing and incorporating photos and images * Numerous layout and design ideas * Advantages of online publications * Outsourcing considerations * Evaluating publication effectiveness * Editorial calendars * Editorial evaluation * Increasing readership * Submission guidelines * Publication underwriting * Strategic partnerships * Direct mail Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.