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Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with ideas and strategies to maximize the impact and effectiveness of their websites. From adding social media or an online press room to driving traffic or enhancing features, this manual has it all. Important topics covered include: * Customizable pages * Guest books * Incorporating sponsor information * Social media strategies * RSS feeds * Online pressrooms * Online publications * Website copy * Blogs * Website marketing * Donor outreach * Online registrations * Virtual tours * Marketing * Mass emails Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.