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With increasing intercultural encounters, the need
for intercultural competence has been stressed in
various sectors such as education, business
and local communities. While intercultural
encounters can enrich the lives of individuals and
societies as a whole, intercultural miscommunication
can result in misunderstanding and even mistrust
between cultures. In order to equip people with
skills necessary to communicate effectively with
different cultures, various forms of intercultural
training have been offered worldwide. These
programmes focus on various aspects of
communication such as language, nonverbal behaviour
and cultural awareness. Due to a lack of training
programmes which focus on perceptual processes of
people, research was undertaken to unravel this
aspect of communication and to examine its role in
intercultural communication. In this research,
cultural influences on perceptual styles of British
and Japanese people were analysed and training
methods were explored to improve intercultural
perceptual accuracy. This book should be
informative to those who are engaged in
intercultural communication and training.
for intercultural competence has been stressed in
various sectors such as education, business
and local communities. While intercultural
encounters can enrich the lives of individuals and
societies as a whole, intercultural miscommunication
can result in misunderstanding and even mistrust
between cultures. In order to equip people with
skills necessary to communicate effectively with
different cultures, various forms of intercultural
training have been offered worldwide. These
programmes focus on various aspects of
communication such as language, nonverbal behaviour
and cultural awareness. Due to a lack of training
programmes which focus on perceptual processes of
people, research was undertaken to unravel this
aspect of communication and to examine its role in
intercultural communication. In this research,
cultural influences on perceptual styles of British
and Japanese people were analysed and training
methods were explored to improve intercultural
perceptual accuracy. This book should be
informative to those who are engaged in
intercultural communication and training.