Tim A. Pilgrim, Unknown

Nothing Ventured, Nothing Gained

The Seattle Joa and Newspaper Preservation

• Broschiertes Buch

Produktbeschreibung

This is an in-depth case study of a joint operating arrangement (between the Seattle Times and the Seattle Post-Intelligencer) and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence.

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Produktdetails

• Verlag: Praeger
• Seitenzahl: 176
• Erscheinungstermin: 4. August 1997
• Englisch
• Abmessung: 229mm x 152mm x 10mm
• Gewicht: 265g
• ISBN-13: 9781567500509
• ISBN-10: 1567500501
• Artikelnr.: 25607339

Autorenporträt

Tim A. Pilgrim

Inhaltsangabe

Newspaper Preservation and the JOA The JOA Concept-A Look Back The Seattle
Newspaper Market A Short History of the Seattle JOA Circulation in the
Seattle Market Advertising in the Seattle Market News in the Seattle Market
A Bevy of Market Assessments Conclusion Appendix: Personal Communications
Cited in Text