Now Media - Medoff, Norman J.; Kaye, Barbara K.
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Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.

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Produktbeschreibung
Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.
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Autorenporträt
Norman J. Medoff, Ph.D., is a professor in the School of Communication at Northern Arizona University. He has taught and served as an administrator at three different universities, produced numerous television and corporate video projects, and overseen the productions of many students. Dr. Medoff has authored articles in scholarly journals as well as trade and consumer magazines. He has also written textbooks on the Internet and mass media, television production, and electronic media. He is a past president of the Broadcast Education Association. Currently he is co-director of the Advanced Media Laboratory where students create virtual reality and augmented reality projects and compete on the NAU Esports team. Barbara K. Kaye (Ph.D., Florida State University) is a professor in the School of Journalism & Electronic Media at the University of Tennessee-Knoxville. Her research focuses on the influence of the Internet, blogs, social media, and other digital technologies on political viewpoints and how they have changed media use behavior and attitudes. She also studies the uses and effects of profanity on broadcast and cable television programs. She has co-authored five textbooks, published almost 80 journal articles and book chapters, and presented her research at 100 academic conferences. But closest to her heart is teaching abroad in Italy, Austria, and Taiwan.