Barbara K. Kaye, Norman J. Medoff

Now Media

The Evolution of Electronic Communication

• Broschiertes Buch

Produktbeschreibung

Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• 5. Auflage
• Seitenzahl: 400
• Erscheinungstermin: 30. April 2025
• Englisch
• Abmessung: 280mm x 210mm
• Gewicht: 453g
• ISBN-13: 9781032704302
• ISBN-10: 1032704306
• Artikelnr.: 72175672

Inhaltsangabe

Preface
Acknowledgements
Chapter One: Opting Into 'Now' Media
Chapter Two: From Marconi to Mobile Listening
Chapter Three: Television: From Analog to Digital to 8K
Chapter Four: Radio and Television Programs and Programming
Chapter Five: Interconnected by the Internet
Chapter Six: Social Media: Private Conversations in Public Places
Chapter Seven: Digital Devices: Up Close, Personal, and Customizable
Chapter Eight: XR: Inside of Media, Inside the Mind
Chapter Nine: Video Games: Innovation and Interactivity
Chapter Ten: Feature Films: 'The Movies'
Chapter Eleven: Advertising: From Clay Tablets to Digital Tablets
Chapter Twelve: Audience Measurement: Who's Listening, Who's Watching,
Who's Surfing?
Chapter Thirteen: How Now Media Work and Working in the Now Media
Chapter Fourteen: Now Media and You
Index