Mark Egan

Nudge

Improving Decisions About Health, Wealth and Happiness

• Gebundenes Buch

Produktbeschreibung

Do people always act rationally and in their own best interests? Thaler and Sunstein do not believe so. They are convinced that psychological factors often stop people from making the best decisions.

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Produktdetails

• The Macat Llibrary
• Verlag: Macat International Limited
• Seitenzahl: 96
• Erscheinungstermin: 15. Juli 2017
• Englisch
• Abmessung: 137mm x 208mm x 12mm
• Gewicht: 202g
• ISBN-13: 9781912303670
• ISBN-10: 1912303671
• Artikelnr.: 51501862

Autorenporträt

Mark Egan is a doctoral candidate in behavioural science at the University of Stirling Management School. He holds an MSc in human decision science from Maastricht University and, in addition to his doctoral research, works with the Behavioural Insights Team advising the UK government on behavioural science and policy decisions.

Inhaltsangabe

Ways in to the Text Who are Richard H. Thaler and Cass R. Sunstein? What
does Nudge: Improving Decisions About Health, Wealth, and Happiness Say?
Section 1: Influences Module 1: The Author and the Historical Context
Module 2: Academic Context Module 3: The Problem Module 4: The Author's
Contribution Section 2: Ideas Module 5: Main Ideas Module 6: Secondary
Ideas Module 7: Achievement Module 8: Place in the Author's Work Section 3:
Impact Module 9: The First Responses Module 10: The Evolving Debate Module
11: Impact and Influence Today Module 12: Where Next? Glossary of Terms
People Mentioned in the Text Works Cited