Nutrition Shopper Marketing - Cardinali, Maria Grazia;Grandi, Benedetta
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Nutrition is one of the most critical topics of our time since it has been demonstrated that good nutrition is essential for health. The importance of this theme is supported by the fact that individuals are now aware that a proper nutrition is the most appropriate tool to prevent and manage physical dysfunctions.Retailers can be considered responsible for the development of unhealthy food and beverage choices and for being an obstacle between shoppers' will of conducting a healthy lifestyle and their actual indulgent behaviour. Since grocery store are the primarily location for food…mehr

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Produktbeschreibung
Nutrition is one of the most critical topics of our time since it has been demonstrated that good nutrition is essential for health. The importance of this theme is supported by the fact that individuals are now aware that a proper nutrition is the most appropriate tool to prevent and manage physical dysfunctions.Retailers can be considered responsible for the development of unhealthy food and beverage choices and for being an obstacle between shoppers' will of conducting a healthy lifestyle and their actual indulgent behaviour. Since grocery store are the primarily location for food purchases, they can be considered the perfect places where develop in store marketing strategies that aim to prevent shoppers making unhealthy choices.
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Autorenporträt
Maria Grazia Cardinali is Professor of Marketing Management and Shopper Marketing at the University of Parma.Benedetta Grandi is Professor of Health and Wellness Marketing at the University of Parma.