This extensively researched business history of Nvidia chronicles its journey from its founding in 1993 to its recent status as one of the world's most valuable companies. It explores how the company's distinctive culture, shaped by co-founder and CEO Jensen Huang, has driven its remarkable success. Nvidia is now a key player in the age of artificial intelligence, with its chips powering the generative AI revolution and fueling insatiable demand. However, despite its current prominence, Nvidia's story goes back over three decades. Initially founded in a Denny's in East San Jose, the company was mostly known in the niche world of computer gaming. Jensen Huang, the leather-jacketed CEO, has held the longest tenure in an industry marked by frequent upheavals and failures. In this book, acclaimed tech journalist Tae Kim draws on over 100 interviews-including with Huang, his co-founders, early investors, former employees, and current executives-to reveal how Nvidia has played the longest of long games. The company has consistently created new markets and outmaneuvered competitors, including industry titan Intel, which now trails Nvidia.
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