Brenner Lopes, Luander Fal'kon

Obmen strategicheskoj informaciej mezhdu MMP w shtate Minas-Zherajs

Ispol'zowanie informacii kak osnowa konkurentosposobnosti

• Broschiertes Buch

Produktbeschreibung

Adekwatnoe uprawlenie i ispol'zowanie informacii pozwolqet sozdat' konkurentnye razlichiq dlq organizacij na ih sootwetstwuüschih rynkah. Poätomu strategicheskoe uprawlenie informaciej pozwolqet organizaciqm sozdawat' konkurentnye preimuschestwa. Krome togo, informaciq sposobna powysit' cennost' produktow i uslug, predlagaemyh na rynke, podderzhiwaq strategicheskoe i marketingowoe pozicionirowanie kompanii (LOPES, 2010). Issledowanie, predstawlennoe w dannoj rabote, osnowano na polewyh issledowaniqh, prowedennyh s 562 predprinimatelqmi malyh predpriqtij w shtate Minas-Zherajs iz sektorow torgowli, grazhdanskogo stroitel'stwa, promyshlennosti i uslug, s cel'ü wyqwleniq ih gotownosti delit'sq strategicheskoj informaciej. V processe analiza sobrannyh dannyh byla ispol'zowana tehnika "faktornogo analiza", chtoby ponqt', k kakim makro- i mikro- izmereniqm sredy predprinimateli proqwlqüt bol'shee ili men'shee soglasie/sklonnost' k obmenu informaciej.

Produktdetails

• Verlag: Sciencia Scripts
• Seitenzahl: 52
• Erscheinungstermin: 26. Juni 2023
• Russisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 96g
• ISBN-13: 9786206132233
• ISBN-10: 6206132234
• Artikelnr.: 68325236

Autorenporträt

Managing Partner of the consulting boutique Nous SenseMaking, specialized in Intelligence, Strategy and Advanced Data Analytics. Master in Administration, with focus in Competitive Intelligence, he has specialization in the areas of Strategy, Strategic Information and Finance. Graduated in Economics. He works as consultant, professor and researcher.