Elizabeth Goodman, Mike Kuniavsky

Observing the User Experience

A Practitioner's Guide to User Research

• Broschiertes Buch

Produktbeschreibung

Observing the User Experience: A Practitioner's Guide to User Research, Third Edition helps readers bridge the gap to understand what users want and need from their product. Filled with real-world experience and a wealth of practical information, the book presents a complete toolbox of techniques to help designers, developers, and other stakeholders see through the eyes of their users. Sections discuss the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products and present techniques for understanding people’s needs, desires, and abilities, providing a basis for developing better products, whether Web, software, or mobile-based. Final chapters explain the communication and application of research results.

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Produktdetails

• Verlag: Elsevier Science
• 3rd edition
• Seitenzahl: 640
• Erscheinungstermin: 1. Januar 2026
• Englisch
• ISBN-13: 9780128155691
• ISBN-10: 0128155698
• Artikelnr.: 71684175

Autorenporträt

Elizabeth Goodman has taught user experience research and tangible interaction design at the University of California, Berkeley and site-specific art practice at the San Francisco Art Institute. She has also worked with exploratory research and design teams at Intel, Fuji-Xerox, and Yahoo and speaks widely on the design of mobile and pervasive computing systems at conferences, schools, and businesses. She received her PhD from the School of Information at the University of California, Berkeley in fall 2013. During graduate school, her scholarly research on interaction design practice was supported by a National Science Foundation Graduate Fellowship and an Intel PhD Fellowship

Inhaltsangabe

PART I: Why Research Is Good and How It Fits into Product Development
1. Introduction
2. Do a Usability Test Now!
3. Balancing Needs through Iterative Development
PART II: User Experience Research Techniques
4. Research Planning
5. Competitive Research
6. Universal Tools: Recruiting and Interviewing
7. Focus Groups
8. More Than Words: Object-Based Techniques
9. Field Visits: Learning from Observation
10. Diary Studies
11. Usability Tests
12. Surveys
13. Global and Cross-Cultural Research
14. Others' Hard Work: Published Information and Consultants
15. Analyzing Qualitative Data
16. Automatically Gathered Information: Usage Data and Customer Feedback
PART III: Communicating Results
17. Research into Action: Representing Insights as Deliverables
18. Reports, Presentations, and Workshops
19. Creating a User-Centered Corporate Culture

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Part I: Why Research is Good and How It Fits Into Product Development
1. Typhoon: A Fable
2. Do a Usability Test Now!
3. Balancing Needs Through Iterative Development
4. The User Experience

Part II: User Experience Research Techniques
5. The Research Plan
6. Universal tools: Recruiting and Interviewing
7. User Profiles
8. Contextual Inquiry, Task Analysis, Card Sorting
9. Focus Groups
10. Usability Tests
11. Surveys
12. Ongoing Relationship
13. Log Files and Customer Support
14. Competitive Research
15. Others' Hard Work: Published Information and Consultants
16. Emerging Techniques

Part III: Communicating Results
17. Reports and Presentations
18. Creating a User-Centered Corporate Culture

Appendices
A. The Budget Research Lab
B. Common Survey Questions
C. Observer Instructions

Rezensionen

"In this second edition, the authors update an important contribution to the emerging discipline of user experience (UX) research This book is one of many noteworthy titles from Morgan Kaufmann in this subject area. It is chock full of practical examples and advice for both novice and experienced practitioners." --ComputingReviews.com, January 2013

"Anyone even remotely interested in involving participants and observing their reaction and interaction with the product in order to enhance the overall user acceptance should deeply benefit from this book. I very much liked the practical examples, tables, and diagrams which have given this book a more vibrant feel and allowed the reader to feel like he can use this textbook directly in the practice of establishing some user experience tests. I think the textbook is profoundly informational and was a joy to read." --Software Engineering News, March 2012

"You'll like Mike Kuniavsky's broad selection of practical user research methods--presented clearly and usably. And you'll like his timing too: while recent books focus on the whys of user experience, many are now ready for the hows. Observing the User Experience does just that: It demonstrates how to discover what is in users' heads, and suggests how we might balance those considerations with business objectives." --Lou Rosenfeld, co-author of Information Architecture for the World Wide Web

"Wow! So many of the user experience research methods we have refined and used over the years are now organized and described in detail in one book. It is an essential reference for any practitioner." --Christian Rohrer, Manager, User Experience Research, Yahoo!

"Observing the User Experience provides the reader with a wealth of information. We now have a guideline that can be used to gain insight into those mysterious figures...our users. Knowing who our users are, what they need, and how they might use the things we build for them is the most important part of any product development cycle. Mike Kuniavsky's focus in this book is on the user experience as it relates to online interfaces, but ANYONE who builds ANYTHING can gain valuable knowledge from reading this book." --David Hoffer, Senior User Interface Designer, CTB/McGraw-Hill

"I love Observing the User Experience! This comprehensive guide approaches user experience research like never before, and is well-written, easy-to-read, and quite user friendly. It provides a real-world example of how research is done in just enough detail that it can both inform a CEO of the role of usability research as well as introduce methodology to someone starting out in the field. Bravo!"--Kelly Braun, Usability Manager, Ebay

"Mike Kuniavsky offers many practical procedures to conduct and analyze the results of your own custom usability tests. He shares lots of personal stories from the trenches, many of which are painfully ironic. The hope is that his knowledge will help spare you the pain of making the same mistakes others have made before you." --from the foreword by Lynda Weinman, Author and Founder, lynda.com, Inc.

"Kuniavsky presents information logically, often anticipating potential questions by providing extensive explanations. His text is readable and easily understandable. He incorporates interesting quotes from various scholars, keeping readers' interest by breaking up the strict presentation of information. The overall layout and conversational tone make the text an enjoyable read and useful reference." --Kalle Medhurst - Technical Communications