Chris Baker

Gebundenes Buch

Obsolete

How Change Brands Are Changing the World

Beschreibung

But if we moved just 1% of spending to brands that are making a positive impact on our planet, this would amount to $700 billion every year. And the good news is that it's already happening.

Autor

Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestation by planting trees with every sale. Over 1.2m trees have been planted in just three years. He is also the Co-Founder of Change Please, a coffee brand that has helped hundreds of homeless people off the streets by training them as baristas, and is available in 23 countries. Change Please was named the World's Leading Social Enterprise in 2018 and in Marketing Week's 100 Most Disruptive Brands in the World. He has spent 20 years working on the world's biggest brands including Unilever, Pepsico, Boots, Sky and Alpro whilst winning over 100 strategic and creative awards along the way.

Produktdetails

• Verlag: Bloomsbury Publishing PLC
• Seitenzahl: 304
• Erscheinungstermin: 21. Januar 2025
• Englisch
• Abmessung: 236mm x 154mm x 32mm
• Gewicht: 506g
• ISBN-13: 9781399416658
• ISBN-10: 1399416650
• Artikelnr.: 70374038