High Quality Content by WIKIPEDIA articles! In the 1920s, the White Star Line gave the shipbuilders Harland and Wolff the commission to build the first 1,000-foot (300 m)-long ocean liner, with the planned name of Oceanic. The order was placed 18 June 1928, and construction began almost immediately. The work was slowed by a dispute over powerplant; Lord Kylsant who controlled the White Star Line wanted to use diesel-electric instead of the traditional steam power. White Star proposed having over 40 diesel generator sets driving three propellers through geared electric motors. Harland & Wolff was reluctant to adopt this system and by the time all parties had settled on the use of diesel, the Great Depression was underway and hitting the shipping business.