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Postoji pri¿a koja govori o strategiji, a ide ovako: Sjedile tri ¿abe na lopo¿u cijeli dan i negdje predve¿er jedna ¿aba odlu¿i sko¿iti u vodu. Nagradno pitanje je: Koliko je ¿aba ostalo na lopo¿u? Iako dobivam razli¿ite odgovore, od niti jedna pa do sve tri, mo¿da ¿e vam se najto¿niji odgovor ¿initi - dvije ¿abe. Ipak, to¿an odgovor je TRI. Dakle, jedna je ¿aba odlu¿ila, ali nije sko¿ila. U ovoj knjizi ¿emo poku¿ati ovu ¿abu, a i sve ostale nau¿iti - ne samo donijeti odluku i strategiju, nego i kako da väu vrhunsku strategiju pretvorite u odli¿ne takti¿ke i operativne zamisli te da ih sve zajedno prevedete u akcije koje ¿e donijeti vrijednost vama i väim klijentima.