The book covers the subject of coaching in business, but from the perspective of a Sports Coach. Using their guiding principles in the business world. In business, coaching tends to be done, as a box ticking exercise and is task focused, rather than as part of a process of continual development. In sport, coaching is an ongoing process, with measurable goals and objectives to keep the focus. The main theme is about how to coach in business and the book guides the reader through a process from building a team, to the finer elements of development and team dynamics. There are many examples from different sports on approach or strategy, which can be adapted into the business world. The vision is to reshape thinking about business coaching and to do so in a way which can be easily assimilated. Sport is something that most of us will have had exposure to and taking the technical instructions given in sport and aligning that to business problems or personal development makes it easy to digest and memorable.