Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse. A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or…mehr
Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products.
In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.
A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.
Learn how to recognize 'mind hacks' and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Dr. Imran Rashid has a rare background as both an experienced IT-entrepreneur and a qualified family physician. In Rashid's final years of medical specialisation he began to question the way health care was being delivered and whether this could be improved with the integration of current technology trends. This interest lead him through several medtech startups and a general family practice, until he was headhunted to the position he holds today, as Head of Innovation in the largest chain of private hospitals in Denmark, Aleris-Hamlet Private Hospitals. Rashid has used his multidisciplinary knowledge to describe the interaction between the human brain and the smartphone and in doing so provided simple and qualified answers to some of the burning questions in modern society surrounding the impact of technology on our health. The author is also now an independent consultant under the business name Sunddigital.dk Soren Kenner is an expert in online marketing and a successful entrepreneur. In 1994, he founded Medialog, an integrated marketing agency which he later sold in what remains the largest agency deal in Denmark to this day. Soren then went on to head up McCann MRM EMEA, working with global clients such as Coca-Cola, L'oreal, Microsoft, Mastercard and Nestle. Soren has since founded and co-founded several companies, including online trading company Zecco.com (later TradeKing), online marketing agency Hello Group, Moodagent (audio-fingerprinting), Intivation (solar cells that power cell phones), Sparrow Quantum (single photon light-sources) and Concordium (foundational blockchain technology). Soren Kenner has also co-founded the "Liberal Alliance" political party in Denmark, and is an accomplished children's author.
Inhaltsangabe
Acknowledgments xi
Introduction: Offline 1
Are You Being Digitally Manipulated? 5
Access to Your Attention Has Become a Commodity 8
Technology Is Good. But Use it Carefully! 10
HowThis Book Is Structured 15
Chapter One 17
A Tsunami of Technological Transformation 17
Imperceptible Change 19
Because Your Eyeballs Are Worth It 21
Social Media: The Global Village 23
Tackling the Onslaught of Information 26
Chapter Two 30
A Fire upon the Deep 30
Developing Bigger Brains Was an Evolutionary Gamble 31
The Three Layers of Your Brain 33
Prefiltering and Neuroplasticity: Your Adaptable Brain 45
Is Your Consciousness Time-Shifted? 47
To Be or Not to Be Conscious 49
Out of Control 51
Is Consciousness a Question of Being in the Spotlight? 53
Models Are Not Reality 54
The Hard Question of Consciousness 55
The Social Brain 56
Chapter Three 63
The Billion Dollar Question 63
Dopamine: Sex, Drugs, and Rock 'n' Roll? 65
Oxytocin: Humans Need Humans 67
Does Your Family Suffer from Technoference? 69
Being Able to Defer Gratification Is Crucial 72
What We Actually Do Know about Impulse Control--and About Losing It! 74
Do Smartphones Affect Human Self-Control? 76
Chapter Four 80
The Human Information Factory 82
The Limited Working Memory 82
The Sorting Task 83
Information Processing 84
Would You Dare to Be a Passenger in a Car Driven by a Distracted You? 86
Excuse Me, Do You Have a Minute? 87
Smartphones and Feelings 88
A Quick Pit-Stop before Heading into the Land of Dragons 89
Chapter Five 95
One Great Big Online Market 95
B.J. Fogg and the Stanford Persuasion Lab 96
Let's Take a Look at B.J. Fogg's Model as It Is Being Used Today... 98
Your Phone Is a Slot Machine! 101
What Do the Companies Targeting You See? 103
Your Personality Can Be Predicted with Great Accuracy 107
