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Our country is run off of the small business services and products industry like yours. Projecting Confidence - You already know that you are the best at what you do. You are deeply passionate about being the best seamstress, the best cook, the best lawn care giver, the best child care giver, etc. You get the point. Old Fashion Common Sense for Today's Business explains the school of thought of excellence in people skills and personal development is the simple yet profound way to develop successful businesses. What will make a person pass ten restaurants to get to yours? Or ten dry cleaners or day care centers? The answer is simply the level of Excellence in how you make them feel.