Tim Mason, Sarah Jarvis (Head of Solutions Marketing)

Omnichannel Retail

How to Build Winning Stores in a Digital World

• Broschiertes Buch

Produktbeschreibung

The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.

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Produktdetails

• Verlag: Kogan Page Ltd
• 2 Revised edition
• Seitenzahl: 256
• Erscheinungstermin: 3. September 2023
• Englisch
• Abmessung: 231mm x 152mm x 16mm
• Gewicht: 402g
• ISBN-13: 9781398612723
• ISBN-10: 1398612723
• Artikelnr.: 67130354

Autorenporträt

Tim Mason, Sarah Jarvis

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: The digital imperative; Chapter
02: Analogue learnings; Chapter
03: Is loyalty dead?; Chapter
04: The fundamentals of loyalty; Chapter
05: Data
based retailing; Chapter
06: The power of personalization; Chapter
07: 'Near me'
the importance of place; Chapter
08: The digitally augmented store; Chapter
09: Mobile makeover; Chapter
10: Marketing in the moment; Chapter
11: Monetizing the customer connection; Chapter
12: The culture of loyalty; Chapter
13: Lessons learnt;