Omnichannel Retail - Mason, Tim; Jarvis, Sarah (Head of Solutions Marketing)
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The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.

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Produktbeschreibung
The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.
Autorenporträt
Tim Mason is CEO of Eagle Eye Solutions Group Plc. He has over 30 years' experience within the grocery and retail industries. Previously, Tim was Deputy CEO at Tesco from January 2010 to December 2012. He held a number of other roles within the Tesco Group between 1982 and 2012 including CMO for Tesco and CEO of Fresh & Easy LLC. Throughout his career at Tesco, he was renowned for being in touch with the customer and instrumental in the creation of some of Tesco's most successful marketing initiatives (Clubcard, Express, Personal Finance and Tesco.com).