The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.
The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.
Tim Mason is CEO of Eagle Eye Solutions Group Plc. He has over 30 years' experience within the grocery and retail industries. Previously, Tim was Deputy CEO at Tesco from January 2010 to December 2012. He held a number of other roles within the Tesco Group between 1982 and 2012 including CMO for Tesco and CEO of Fresh & Easy LLC. Throughout his career at Tesco, he was renowned for being in touch with the customer and instrumental in the creation of some of Tesco's most successful marketing initiatives (Clubcard, Express, Personal Finance and Tesco.com).
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: The digital imperative; Chapter 02: Analogue learnings; Chapter 03: Is loyalty dead?; Chapter 04: The fundamentals of loyalty; Chapter 05: Data based retailing; Chapter 06: The power of personalization; Chapter 07: 'Near me' the importance of place; Chapter 08: The digitally augmented store; Chapter 09: Mobile makeover; Chapter 10: Marketing in the moment; Chapter 11: Monetizing the customer connection; Chapter 12: The culture of loyalty; Chapter 13: Lessons learnt;
Chapter 00: Introduction; Chapter 01: The digital imperative; Chapter 02: Analogue learnings; Chapter 03: Is loyalty dead?; Chapter 04: The fundamentals of loyalty; Chapter 05: Data based retailing; Chapter 06: The power of personalization; Chapter 07: 'Near me' the importance of place; Chapter 08: The digitally augmented store; Chapter 09: Mobile makeover; Chapter 10: Marketing in the moment; Chapter 11: Monetizing the customer connection; Chapter 12: The culture of loyalty; Chapter 13: Lessons learnt;
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